What is Bulk SMS marketing?

Bulk SMS marketing is the sending of text messages (in bulk) to you customers. The reason why this marketing method is so effective is because, simply put, people are attached to their phones like wet on water.

One of the most important things you have to keep in mind about SMS marketing is the limitations. Luckily there are few and the benefits far outweigh the drawbacks. Text messages have a character limit. Just like Twitter limits users to 140 characters per tweet, SMS is traditionally limited to 160 characters. This character limit is a really important factor to consider, because it directly affects how much you can say. But think about it this way: if you can say something significant/ compose a core message on Twitter, you shouldn’t have a problem doing the same on SMS.

The benefits of Bulk SMS marketing?

  • It is a cheap and quick way to reach many individuals at the same time.
  • Messages can be personalised for the individual because the company already has a relationship with them. Subsequently, text messages can be used to further the relationship between the business and their clients
  • Unlike mail, which sometimes remains unopened, the majority of recipients are likely to open the message – at the very least. This can lead to a response rate of 15% to 80%, depending on the industry.

Where did it all start?

According to Wisegeek.com, one of the first groups

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Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.


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