New Industry Talent For Intarget Mobile Advertising
Seasoned mobile industry veteran Grace Mlimo has joined the InTarget team as Vice President: Mobile Solutions. Former Vodacom and MTN executive Grace joins one of South Africa’s foremost wireless application service providers (WASPs) at an exciting juncture in its decade and a half history. The provider of mobile marketing and advertising solutions recently completed a rebranding exercise to better position it as the mobile aggregator of choice to African corporates and their marketing and advertising agencies. Grace’s most recent tenure was as Regional Business Development executive for Clickatell, also a leading WASP. “South Africa’s mobile marketing industry has burst its banks and it’s no secret that today’s growth is coming from other African markets. I’m thrilled to be able to help InTarget explore opportunities as a fully-diversified mobile advertising solutions provider with an expansionist culture,” says Grace. As VP: Mobile Solutions, Grace’s role covers all VAS-related business. “Grace comes with a fantastic telco pedigree, having achieved significant success at the continent’s biggest mobile network operators and at the biggest SMS aggregator in the world. She is welcomed as a key team member,” said Herman Cremer, InTarget South Africa CEO. As one of South Africa’s most established WASPs with a 15-year pedigree, InTarget provides mobile advertising, aggregation, premium SMS, mobile billing and bulk SMS services across the African continent. It has an enviable record of commercialising mobile advertising platforms in 32 African and Middle East...
Client Service Delivery Boost For Intarget Mobile Advertising
The appointment of Nomathemba Mokoena as Group Vice President: Mobile Advertising at InTarget is a huge coup for the mobile marketing leader and a tremendous boost for seamless client service delivery. This is the first time InTarget has appointed a group-wide executive to integrate all advertising work across the organisation, in consultation with InTarget’s country managers and the different business unit heads. Thembi was previously Group Media Strategist at RamsayMedia, a subsidiary of Caxton Group. A self-confessed media lover, she claims to have ‘a never-ending crush on the industry’. “My passion is to ensure that the messages we communicate to our audiences are crisp and clear the first time. InTarget is the perfect vehicle to help me design the very best mobile campaigns for valued clients,” she says. InTarget is a wireless application service provider (WASP) with a 15 year pedigree. The provider of mobile marketing and advertising solutions last year completed a rebranding exercise to better position it as the mobile aggregator of choice to African corporates and their marketing and advertising agencies. As VP: Mobile Advertising, Thembi will report directly to the Group CEO. “As VP of Mobile Advertising for a mobile advertising company, Thembi’s role cannot be overstated. We welcome her as a key team member,” said Herman Cremer, InTarget South Africa CEO. As one of South Africa’s most established WASPs with a 15-year pedigree, InTarget provides mobile advertising, aggregation, premium SMS, mobile billing and bulk SMS services across the African continent. It has an enviable record of commercialising mobile advertising platforms in 32 African and Middle East...
Mobile Marketing To The Captive Customer
You’d think that In-App marketing would attract more attention from mobile marketers. I mean, it really does tick all the boxes. You have a captive customer that you know a lot about based on plenty of hard facts and statistics collected during one or several browsing sessions and you have the ability to deliver them the marketing holy grail of instant gratification with very little action required on their part. Unfortunately, as with many campaigns out there in the world of traditional marketing and advertising, the lion’s share of budgets continues to be devoted to winning new customers. There is very little attention given to up-selling existing customers and one can only surmise that loyalty-based tactical campaigns don’t deliver as many accolades as a powerful piece of brand-building television work. Let’s take a step back and outline exactly what we mean by in-app purchases. With in-app marketing, brands can create personalised messages that focus on the specific and unique needs of customers at the best time of contact. Essentially, in-app marketing delivers personalised product or service-related content and messaging directly to a consumer’s device within a particular mobile marketing application that the consumer is currently interacting with. Marketers can leverage the vast amounts of insight already collected on the customer to deliver targeted offers and then closely monitor customer interactions to gain insights and feedback for future communication. In conclusion, the power of this form of mobile marketing lies in the ability to offer the right product, at the right time, to the right consumer and all of this is based on the best predictor of...