Seasoned mobile industry veteran Grace Mlimo has joined the InTarget team as Vice President: Mobile Solutions.
Former Vodacom and MTN executive Grace joins one of South Africa’s foremost wireless application service providers (WASPs) at an exciting juncture in its decade and a half history. The provider of mobile marketing and advertising solutions recently completed a rebranding exercise to better position it as the mobile aggregator of choice to African corporates and their marketing and advertising agencies.
Grace’s most recent tenure was as Regional Business Development executive for Clickatell, also a leading WASP. “South Africa’s mobile marketing industry has burst its banks and it’s no secret that today’s growth is coming from other African markets. I’m thrilled to be able to help InTarget explore opportunities as a fully-diversified mobile advertising solutions provider with an expansionist culture,” says Grace.
As VP: Mobile Solutions, Grace’s role covers all VAS-related business. “Grace comes with a fantastic telco pedigree, having achieved significant success at the continent’s biggest mobile network operators and at the biggest SMS aggregator in the world. She is welcomed as a key team member,” said Herman Cremer, InTarget South Africa CEO.
As one of South Africa’s most established WASPs with a 15-year pedigree, InTarget provides mobile advertising, aggregation, premium SMS, mobile billing and bulk SMS services across the African continent. It has an enviable record of commercialising mobile advertising platforms in 32 African and Middle East countries.