Do I need a mobile app or a website? Part 1

Before you can think about a service like mobile application hosting, you first need to ask yourself if your business needs an app or rather a mobile website. How can you determine this? A mobile website is one that can be viewed from a user’s mobile phone. It differs from an ordinary website in the way that it is configured to fit on a small cell phone screen. It is basically a simplified version from a standard website that users access via a desktop computer. A mobile application is software that works on a specific version of the website. It adds value to their lives, thus making the search for (and use of) the app worthwhile. Lastly, keep the cost in mind. A mobile site will most likely be cheaper to develop and implement than an...

What comes first: the mobile app or the site?

Just like the chicken and the egg story, people often wonder if they should develop a mobile application first and then the mobile site, or vice versa? The answer lies in the needs of your clients. If you ask your clients how they access your company’s products or services, you will find a general trend – it is a journey that starts at one point and ends at another. This journey is influenced mainly by two things: trust and loyalty. Users will generally visit a company’s website from their desktop or computer first. If their interest is peaked or their mobile application to enthral their...

Are you making the most of your Location Based Services?

A business offering LBS (Location Based Services) have to keep their clients coming back for more. After all, the use of the service isn’t a one time thing. Clients need to re-use the service time and again to make the service profitable for the owner. With GPS technologies advancing in leaps and bounds, it makes it easier for from their competitors. Who would have thought that Location Based Services could get so innovative? Now ask yourself: are you getting the most out of your mobile applications? And if you don’t make use of LBS – don’t you think it is time to start? What are you waiting for – call Integrat today and get your geomarketing...

Location Based Services increasing in popularity

Mobile users might have initially eyed Location Based Services with a little distrust, but the use of the service has increased dramatically in only a short while. A recent survey done by the Pew Research Center’s Internet Project revealed a few interesting facts about how because they were worried about other people or companies being able to access that information. Location Based Services will most likely grow more popular in the coming years as technology advances and we are able to invent new and creative ways of using these types of...

The aims and objectives of Interactive Voice Response

Many companies successfully make use of IVR (Interactive Voice Response) systems to tend to their customer queries. You don’t have to own a gigantic company to implement such a system – even to hold for the first available consultant but need to leave a quick message. The system allows for interactive, two-way communication that will transpire to quicker handling of customer complaints and questions. It is very simple to use – a caller only needs to press a few buttons and she has an array of information available. When looking at the construction of an IVR system, a number of components are needed to make it work. Usually a computer, containing a telephony board/card and IVR software, is hooked to a company’s phone line. The software allows for pre-record greetings and menu options that a caller can select using his telephone keypad. If the Interactive Voice Response system has speech recognition capabilities, the software is a bit more complex because it has be sophisticated enough to understand names and long strings of numbers. If you want to know more about the wonderful use of IVR systems, drop us a mail or give us a call right now! Our expert consultants are standing by to take your...