What comes first: the mobile app or the site?

Just like the chicken and the egg story, people often wonder if they should develop a mobile application first and then the mobile site, or vice versa? The answer lies in the needs of your clients.

If you ask your clients how they access your company’s products or services, you will find a general trend – it is a journey that starts at one point and ends at another. This journey is influenced mainly by two things: trust and loyalty.

Users will generally visit a company’s website from their desktop or computer first. If their interest is peaked or their

mobile application to enthral their clientele.

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.

 

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