by anton | Oct 30, 2013 |
You get two types of USSD (Unstructured Supplementary Service Data) messages: Push and Pull. Pull messages are used more often for customer services than Pull, but the latter can be used to great effect within a business. So, what exactly is USSD Push? It is when you use Unstructured Supplementary Service Data...
by anton | Oct 28, 2013 |
Have you ever typed a code starting with an asterisk and ending with a hash on your mobile? Or have you ever received a flash message on your phone containing a pin you requested or promotional material? Then you have made use of USSD Push and Pull services. USSD is a communication protocol used to send text messages between a mobile phone and an application via a network. The network is called the Global System for Mobile Communications (GSM) network. It is similar to an SMS, however it provides session-based connections only – you can’t store or forward the message. USSD Push and Pull messaging are increasing in popularity and some people have asked the question whether USSD is the new SMS. But why is that? What makes Unstructured Supplementary Service Data a viable competitor in the world of business communication? USSD is real-time and instant. In fact, it can be anything up to seven times faster and much cheaper than SMS for two-way transactions. It is similar to speaking to someone, because it allows faster communication between users and network applications – messages are sent directly to the receiver allowing an instant response. An SMS can be compared to sending a letter. You have to wait for the message to be delivered and then wait some more for a reply – not the best method for attracting customers who are pressed for time. USSD could allow for more creativity on the side of the business owner. Because it supports menu-based applications, a business can offer a wider range and more complex services. It is flexible and cost effective...
by anton | Oct 25, 2013 |
Speech-enabled IVR (Interactive Voice Response) systems can provide numerous benefits to a business that is serious about customer service. the keypad. Often callers are in a rush or they get distracted and push the wrong button, sometimes ending the call accidentally. Being able to talk to the system could go a long way in preventing redials. Interactive Voice Response systems that have a feature called voice print technology allow a system to recognize a specific customer’s voice. This gives a customer added security and privacy, especially when it comes to conducting financial transactions over the phone. Need an IVR system for your business? Get in touch with Integrat via phone or email right...
by anton | Oct 24, 2013 |
To aid you with your decision between a mobile application and a mobile website, here is a list of seven differences between these mobile initiatives. Audience reach: the mobile website can be viewed by anyone with a mobile browser while an appropriate device is needed for the app. The site can be viewed by anyone and doesn’t require installation, but the app has to be downloaded and installed by the user. User experience: app latter as worth wasting money on when they can simply visit the site from their desktop. An application offering valuable and unique service – well, that is a horse of different colour. Availability: an application has to go through a submission process and the business has to find a suitable mobile application host. The site is available immediately. However, the app has the advantage over the site with regards to internet connectivity – the mobile application can be used offline. Updates and maintenance: a mobile site is easily updated and the changes can take effect immediately. It is not so simple with a mobile application and could entail resubmission, multiple development resources etc. Search engine optimization: this refers to how a user will find your mobile initiative. A mobile site can be found through a standard web search by using a search engine like Google or Yahoo. The application is typically found through an app store search or linked from a website. It would be a good idea to put some thought into promoting your mobile application. For your mobile application hosting needs, give Integrat a call and we will have your app up and...
