Spread the love with Bulk SMS marketing

by | Feb 4, 2015 |

It’s February and everybody is getting ready for the next big thing on the calendar: Valentine’s Day. The competition is fierce and the time is limited. How can you make sure that your brand’s voice is heard? With Bulk SMS marketing! Love it or hate it, but Valentine’s is a big deal for restaurants, jewellery shops, the clothing and perfume industry, chocolate manufacturers, florists – you name it. But what makes this day a little different than Christmas for instance, is that the hype doesn’t begin three months in advance. Your brand has a few weeks tops to get your message across while making sure it doesn’t get lost in all the marketing noise. You need a medium that is fast and on the money – like Bulk SMS. You can count on the fact that consumers are just as pressed for time. Last minute gifts will be bought and those who ordered products in advance will want insurance that their gifts will be delivered to their loved ones in time. Having staff scramble to help impatient customers on the phone and in your shop could lead to mistakes or delayed customer service – and yes, grumpy customers. Why not try thing a bit different this year. Try it the mobile way. Use Bulk SMS marketing to: Inform people of exclusive Valentine’s Day specials. Notify your customers that you will be open a few hours later on 13 February for emergency Valentine’s shopping. Invite people to order your products or make use of your services by texting you. Keep customers in the loop about their purchase orders. Confirm that...

USSD: everything you have always wanted to know

by | Feb 2, 2015 |

Unstructured Supplementary Service Data, USSD Push, Premium USSD, USSD shortcodes… what does it all mean? Let’s find out! What is USSD? USSD is short for Unstructured Supplementary Service Data. It is a menu-based technology that a mobile user can interact with. Typically this is used for product purchases or to answer general enquiries that have set answers. The number (called a USSD Shortcode) that the user dials usually starts with an asterisks and ends with a hashtag. Are there different types of USSD shortcodes? Yes: there are three. The standard rate: the end-user pays a standard fee for using it. The premium rate: the end-user pays a premium fee Reversed billed: the end-user can use the code for free Is USSD the same as SMS? Not quite, although all mobile phones can receive these messages. Unlike a text message, you can’t store a USSD message on your phone, because USSD is session based. When the session ends, the message disappears. This makes USSD a popular method for sending sensitive info to clients like passwords or pins. Also, USSD messages can contain 22 characters more than a SMS Is it fast? For sure! In fact, it is almost three times faster than SMS. It is also not dependant on things like internet connectivity. How does a user gain access to a USSD menu? There are two kinds of USSD messages: Push and Pull. A mobile user accesses a Pull menu by dialling a shortcode, while a Push message is “pushed” onto the user’s phone by the sender (business). Push is usually used for things like sending pins or marketing messages,...

Mobile advertising content marketing predictions for 2015

by | Jan 30, 2015 |

Content was a big deal in Mobile Advertising last year, and experts predict that 2015 will blow everything out of the water. So, what exactly do they think is going to happen? Measurement and technology There is no way around it: You have to be able to measure your campaigns to see if you are successful or not. Brands will (or rather should) take content measurement more serious to ensure that they don’t miss out on potential sales opportunities. Setting goals and planning strategies is key. We should also see either an improvement in current metric systems or the rise of completely new ones to make the lives of marketers easier. Tracking Mobile advertisement clicks from to start to finish (and everything in between) will be a big focus point for developers. Brands will also need to gain a better understanding of the workings of Social Media and SEO. Digital marketers in particular will have to wise-up on the workings of front- and backend web coding. Participation Mobile advertising content (whether it is a simple SMS or a flashy banner ad) will become more targeted, and more personal. The end goal? Participation. Marketers can’t sit in their offices and ponder over what customers want, they will have to enlist the help of their customers to figure this out. There is no more space for guessing or simply blindly following old ideas. No more silos Companies as a whole should foster better collaboration between different departments. After all, for mobile marketing to be successful, you need different people/ teams to work together and share ideas. The digital marketer/ team can’t...

Artificial Wig Care

by | Jan 28, 2015 |

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10 Reasons to use a SMS Platform for customer communication

by | Jan 28, 2015 |

The days of phone calls and emails for customer communication are long gone – having a SMS Platform is the ultimate way to go. And we can give you ten very good reasons why! 1. It is the new “word of mouth” because it is so easy to forward text messages to friends and family. 2. It helps to create customer loyalty because you can provide users with any information they want, and at the drop of a hat. Keep them up to date or wish them a happy birthday. 3. It improves communication with consumers because it enables you and the customer to exchange info in real time. Problems are resolved quicker, which results in happier customers. 4. It is one of the best forms of mass communication available. You can reach thousands of people at the same time – without breaking a sweat. 5. It gives you a foot in the door. If someone is already willing to give you their phone number, it won’t take much to convince him/ her to purchase your products. 6. Opting out of SMS Platform campaigns is easy. Even though you don’t want people to unsubscribe, it will save you money in the long run because you won’t be marketing to people who aren’t interested in your brand. 7. Text messages are very cheap, especially if you buy them in bulk. Compare it with traditional marketing methods and you won’t believe how big the gap in cost differences is. 8. It is a good marketing tool on it’s own, but can play well with others too. Combine it with your other...