10 Reasons to use a SMS Platform for customer communication

The days of phone calls and emails for customer communication are long gone – having a SMS Platform is the ultimate way to go. And we can give you ten very good reasons why!

1. It is the new “word of mouth” because it is so easy to forward text messages to friends and family.

2. It helps to create customer loyalty because you can provide users with any information they want, and at the drop of a hat. Keep them up to date or wish them a happy birthday.

3. It improves communication with consumers because it enables you and the customer to exchange info in real time. Problems are resolved quicker, which results in happier customers.

4. It is one of the best forms of mass communication available. You can reach thousands of people at the same time – without breaking a sweat.

5. It gives you a foot in the door. If someone is already willing to give you their phone number, it won’t take much to convince him/ her to purchase your products.

6. Opting out of SMS Platform campaigns is easy. Even though you don’t want people to unsubscribe, it will save you money in the long run because you won’t be marketing to people who aren’t interested in your brand.

7. Text messages are very cheap, especially if you buy them in bulk. Compare it with traditional marketing methods and you won’t believe how big the gap in cost differences is.

8. It is a good marketing tool on it’s own, but can play well with others too. Combine it with your other sales methods and you will have a powerful communications arsenal

9. SMS messages have character limits. Although it makes it more difficult to construct a message, it keeps you from writing boring, nonsensical stuff that will irritate your customers. It is almost like having your own advisor.

10. A SMS Platform is a wonderful timesaver. You can easily schedule, track and revise your marketing campaigns without much hassle. Plus, you don’t have to type out your message to every individual; you can simply copy, paste and send.

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.


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