Three Tips For Effective Text Tag Ads

Three Tips For Effective Text Tag Ads

by | Dec 18, 2015 |

InTarget continues to partner with some of South Africa and the Continent’s leading brands when it comes to exploiting the awesome mobile marketing opportunities offered by the ‘Please Call Me’ service. Most readers will know that InTarget’s established relationships mean it is able to commercialise this service highly-valued by literally tens of millions of prepaid cellular users. This is achieved by adding text tags onto the end of ‘Please Call Me’ messages for a specified time. Just as in SMS-based mobile advertising, there’s a certain art in composing or structuring text tags that get one’s message across in the most effective way. Here are a few tips that brand managers should bear in mind: 1. Don’t devalue the brand by reducing words to ‘SMS speak’ in an effort to save space. Using SMS abbreviations might be fine in casual conversation but consumers expect the brands they interact with to uphold a certain standard. 2. Because space is limited, don’t mix messages and ensure there is one clearly understandable call to action that’s also just a click away. 3. Know your audience by understanding that the products and services most suited to ‘Please Call Me’ text tags are usually low value recurring items that are also subscription or debit-order...
Everybody Loves Mobile

Everybody Loves Mobile

by | Dec 14, 2015 |

We’ve written plenty of pages during the course of this blog around why brands should go the mobile marketing route. Perhaps it is time now to shine the spotlight on the individual people who work within client organisations and outline what mobile could mean to them. It’s important from a buy-in perspective to ensure the individual personalities within corporations see the value of mobile marketing when it comes to their specific organisational objectives. The Sales Director will find that mobile marketing enables current and potential clients to rapidly convert intention into actual purchasing behaviour. Mobile marketing means mere seconds can pass from the time a consumer is interested in a product or service, to the time they buy. The Finance Director will be pleased with mobile marketing’s almost immediate impact on the bottom line. Cash flow is boosted while costly inventory is reduced due to the up-to-the-minute statistical information that can be provided by mobile. The Marketing Director will see the company’s reputation climb to new heights as the brand is positively impacted by well-executed mobile marketing campaigns. Consumers appreciate it when brands make it easier to transact with them and do so in slicker and cleverer ways. The world’s love affair with technology is only just beginning and mobile marketers will continue to ride the crest of this...
Mobile Marketing Improves The Bottom Line Of For-profit And Non-profits Alike

Mobile Marketing Improves The Bottom Line Of For-profit And Non-profits Alike

by | Dec 8, 2015 |

With recent news that WASPA (the Wireless Application Service Providers’ Association of SA) has reduced the cost of becoming an Affiliate Member for registered non-profit organisations by 90%, and the fact that we’re in the annual season of giving, it’s perhaps a pertinent time to take a look at mobile marketing for NGOs (non-governmental organisations) and charities. The days of dedicated individuals standing near shop doorways shaking tins full of copper coins might not be totally over, but they’re disappearing fast. As many a car guard is discovering to their annoyance, it’s becoming harder and harder for the average person to actually locate a coin in their wallets, pockets or handbags. With a combination of ubiquitous card machines to be found everywhere from your major retailer to the guy who cleans your pool, and mobile payments made via cellphone becoming so much easier, who needs – or wants – hard cash these days? I love m-commerce and cellphone banking because it’s so much easier to budget for things. Who can budget properly after withdrawing copious amounts of cash from the ATM? In my home, it just seems to disappear without a trace! With all of this happening in the marketplace these days, it’s a wise charity that invests in a proper mobile marketing effort. Many mobile marketing firms will offer their services to registered non-profits at a reduced rate, or even pro-bono, so InTarget’s advice to these worthy organisations is not to try and embark on a mobile marketing effort on the cheap. The result will be nasty. Don’t be afraid to approach a quality mobile marketing organisation that can serve as a trusted advisor to your charity. Advice is free and we’re willing to give it in our own...
Mobile Marketing And Small Business

Mobile Marketing And Small Business

by | Dec 4, 2015 |

Small businesses are the engine of the South African economy with over 60% of employed people in the country working for an SME (small and medium-sized enterprise). As we’re about to enter another 12-month stretch with the usual hope that the economy will achieve a decent GDP growth of well over 2 percent, let’s take a look at some mobile marketing tips specifically designed for SMEs. Perhaps these helpful hints can play some small part in boosting small business! 1. Is your SME ready for mobile marketing? The most basic starting advice InTarget can offer is for the small business owner to properly assess whether the firm is, in fact, ready for mobile. There’s no sense in driving consumers to your mobile brand if a properly-designed mobile experience hasn’t been designed in partnership with a mobile marketing advisor like InTarget. 2. A mobile-friendly version of your website is key Another thing the SME needs to do in terms of laying down essential mobile marketing groundwork is to build a mobile-friendly (or .mobi) version of its website. Proportionally, far greater numbers of South Africans access the web via smarthphones and featurephones, as opposed to laptops and desktops. So you need a site that looks great on the small screen or risk frustrating potential customers and losing them in the process. 3. SMS-based mobile marketing must offer something personal and special SMEs need to ensure that they take full advantage of the advantages offered by text message-based mobile marketing. Text ads need to be properly-designed to achieve maximum bang-per-buck for cash-strapped small business. According to CIO.com, any text message sent to a mobile shopper must offer something worthy of the very personal interruption. Research by mShopper.com shows that...
More AD spending more video in mobile marketing 2016

More AD spending more video in mobile marketing 2016

by | Nov 30, 2015 |

Tomorrow is the first day of the last month of 2015. Now let me tell something else you already knew: mobile adoption is huge and the consumer’s purchasing of goods and services via mobile continues to rocket skywards. As we move towards another year it might be a good idea to take stock of where we are with regards to mobile marketing by checking out some facts and stats predicted for 2016. Globally, a significant c milestone will be achieved. According to new figures from eMarketer, cellular consumers worldwide will be exposed to some USD100 billion in digital ads served via their mobile devices. This is an incredible 430% increase compared to 2013. Africa’s mobile marketing sector will be amongst the top performers in percentageterms – so remember InTarget is one of the few South African mobile marketing firms with a credible and extensive footprint in Africa. It’s always tricky translating overseas data into meaningful local stats, but in 2016 it’s been suggested that over 60% of web traffic will come from mobile devices as opposed to desktops. I’d like to suggest that measure is probably closer to 80% in South Africa owing to the nature of our economy. Finally, video is set to expand again next year. The fact that – again, globally – YouTube is the second largest search engine after Google means that the mobile marketer who is already starting to incorporate more video into their campaigns is ahead of the curve in SA. It’s been said that, on average, people watch two online videos per day. If one considers that the impact a 60 second video...