by Marius du Plessis | Aug 23, 2016 |
At the end of last year we wrote about the incredible expansion of video in mobile marketing and pointed out the little-known fact that YouTube is the second-biggest search engine after Google. As the use of video expands and marketers incorporate more video in their mobile campaigns, it is pertinent to remember that a short 60-second video has the same impact as literally tens of thousands of worlds, and possibly more when you add emotional impact. To quote eMarketer, a great resource often referenced on this site, a whopping one-third of the entire US population is already watching “video content on a mobile phone at least once a month.” South Africa may lag in some areas, but certainly not in mobile, so there’s no reason to suspect our mobile video viewing stats would differ wildly. When the client brief demands it, InTarget is able to work with a host of content providers to execute multimedia campaigns across our various mobile marketing bearers and publishing platforms. We’ve built up a formidable amount of knowledge when it comes to knowing what video content works on which bearers and platforms. If your own client, or employer, is delaying the move to producing video for mobile campaigns, here’s a few points to let them chew on: Video Displays Perfectly Across Different Devices When visiting a website using a laptop, tablet or smartphone very often the text doesn’t look great or very readable, even on some sites that are supposedly optimised for mobile. The opposite is true for video. It always look great and there are no screen size limitations that affect mobile phones...
by anton | Dec 31, 2015 |
As we say hello to 2016, and welcome all the opportunities that a brand new 12-month stretch holds, it’s perhaps pertinent to review some of the key mobile marketing learnings of the year that’s gone before us. Here are InTarget’s “Mobile Marketing Top 5”: 1. A good mobile campaign can directly translate into feet in stores, or tangible online purchases when time limits are applied to the special offer one is transmitting via SMS or OTT channels such as WhatsApp. Time limits add an immediacy that helps move stock. 2. The humble text message is an effective method of bulk one-to-many communication and one of the key tools in the mobile marketer’s tool kit. Underlining this, one overseas study found that in excess of 94% of all commercial text messages are actually read by the recipients. 3. Far from only competing for ad spend, mobile and traditional advertising are a perfect fit. The cellphone enables deeper and richer engagement with more traditional forms of media. The cellphone’s connected SIM card turns the mobile into a transactional device and means that users can rapidly respond to any promotion or invitation to interact with a brand displayed on radio, television, billboards, in magazines and other media. 4. The ‘Please Call me’ service holds enormous commercial opportunities for advertisers and is easily the jewel in the mobile marketing crown. Good news is that the golden opportunities made possible by Please Call Me can be exploited by practically any brand in South Africa and beyond through InTarget’s text-based ads tagged onto the end of Please Call Me messages. Text Tags are push notification...
