by anton | Jul 30, 2014 |
What on earth does Number Scrubbing have to do with Mobile Compliance? Well, if you think about it carefully, it actually makes complete sense. This is why. Mobile Compliance, in a peanut shell, refers to the requirements that a provider has to adhere to in accordance with the law – especially those regulations that have to do with consumer rights. For instance, mobile providers are not allowed to target children or send messages to a consumer’s phone after the consumer chose the “opt out” option. The point of these regulations are to protect consumers. If you are concerned that such compliance rules will keep you from running your marketing campaigns to the fullest, just remember, such regulations benefit you as a business as well because it will keep you from becoming annoying and losing customers. Number Scrubbing is the act of getting rid of phone numbers on your contact list that have become irrelevant to you. It could be because the numbers are outdated (don’t exist anymore), duplicated during your data capturing process, or belong to customers who have opted out of your mobile marketing. See where I am going with this? That is why you can regard number washing/ HLR lookup as part of your commitment to stay within in the bounds of Mobile Compliance. As you can deduce, it is very easy to make mistakes when compiling your customer contact list. Doing it old school (manually) is not always the best idea. For example: Sending the same marketing material twice or to customers who don’t want to be contacted via text, will only serve to make you...
by anton | Jun 23, 2014 |
As a business owner, the last thing you want to do is waste money. Companies rarely realise that inaccurate or duplicate customer data can do just this. Luckily, there is a thing called Mobile Number Washing. The aim of software that scrubs cell phone numbers from your database, is to help you eliminate the problem of misguided funds. Companies can lose thousands of bucks each year because of inaccurate customer contact details. Sending marketing material or calling phone numbers that are duplicated or don’t exist, also creates unnecessary work for employees. And not to mention, you are paying for every message you send or call you make. From the customer’s perspective it can get extremely frustrating to receive duplicate messages from a business. Usually this leads to the customer blocking or ignoring your communication attempts and even unsubscribing from your marketing list. Mobile Number Washing can help to prevent this so you don’t drive your customers away instead of enthralling them with your offerings. Your marketing and communication efforts need to be based on data that is 100% accurate for it to be successful. Having info that is not of good quality, can seriously hinder your efforts and leave you scratching your head as to where the problem lies. Mobile Number Washing can quickly and easily get rid of this problem. It can also benefit you on a daily basis because these tools usually have the ability to supervise your entries as it happens. Thus, instead living with an inaccurate entry for weeks (or even a year!), you can receive an alert to the problem almost instantly. Struggling with...
