by anton | Dec 21, 2015 |
Far from being a threat, traditional media such as print, radio, television, and outdoor is perfectly-positioned to integrate mobile marketing technology into brand campaigns. Let’s take a look at some real benefits that mobile marketing holds for traditional brand custodians: 1. The Internet is easily reachable through the mobile web South African marketers have been hearing about the potential of the Internet for at least the last two decades. However, in a country with limited desktop and laptop penetration, reaching the online audience was always going to be tricky. Enter mobile. Phenomenal and growing feature phone and smart phone penetration in this country means traditional marketers can now easily connect with millions of current and potential customers who are also web users via their handset browsers. 2. Mobile has a certain cachet that traditional just doesn’t doesn’t have Mobile technology – and by extension mobile marketing – is sexy and that’s an attribute that a billboard by the side of the highway just doesn’t have. Mobile marketing can infuse that X Factor into traditional campaigns so valued by the young and on-trend. Essentially, mobile can deliver real reputational benefits – and that’s aside from its positive impact on the bottom line. 3. Mobile is so easily integrated into traditional campaigns As long as marketers are willing to partner with trusted mobile marketing advisors like InTarget, mobile elements can very easily be integrated into traditional media. Often, this is as simple as printing an SMS short code onto promotional...
by anton | Nov 13, 2015 |
Over the course of our blogs, we’ve looked at a number of compelling reasons for brands to take the mobile marketing plunge and partner with a trusted advisor like InTarget. Readers would’ve by now been presented with perhaps a few dozen reasons to implement a mobile campaign – and probably forgotten most of them! Let’s summarise the pros of mobile marketing in just one, easy-to-remember definition: mobile marketing provides time-sensitive and location-specific, personalised information to the consumer. The advantages to the marketer aside, such as measurability and impressive ROI, that’s it in a nutshell. Let’s take a quick look at each positive in turn. TIME-SENSITIVE A large part of why mobile marketing campaigns deliver such impressive ROI is because they can move stock by informing consumers of special offers, discounts and promotions relevant at a specific time. The time-sensitive nature of campaigns motivate consumers to act or risk losing out. LOCATION-SPECIFIC Related to the above, campaigns can also be location-specific which is a great advantage to retailers and others who don’t have a national presence and would waste resources by placing ads in traditional media that go far beyond their own reach. The location-specific nature of mobile marketing means a real relationship can be built with consumers in a certain localised area. PERSONALISED INFORMATION Perhaps the most important advantage that mobile marketing has over any practically any other kind of marketing is that it is a provider of very personalised information that resonates with the mobile phone user. This is definitely not a one-size-fits-all type of marketing, but a bespoke solution that intimately responds to the unique needs of individual...
