by anton | Jan 20, 2017 |
Many blog readers will be familiar with the fact that InTarget is entrusted with the achievement of the mobile marketing objectives of some of Africa’s most valuable brands. Whether venerable finance houses, large footprint retailers, critical fuel companies or state-of-the-art start ups, InTarget regularly gets the call to design bespoke mobile campaigns that deliver on overarching strategic objectives. Some readers, however, might not be entirely clear on why exactly InTarget is most often selected as the preferred mobile marketing partner of leading organisations across two continents. We’re one of the Top 25 African & Middle Eastern Mobile Ad Networks because we have the unique ability to offer short codes in over 41 African markets and commercial SMS delivery capability to over 200 countries globally. In essence, InTarget can take your great mobile campaign idea and turn it into a commercial reality faster than anyone else. In addition to providing ever-popular SMS short code plug-and-play solutions, InTarget is also the preferred partner for multinationals looking for fast, reliable and affordable VAS aggregation services across Africa. For example, we can offer brands a single USSD integration that taps into the awesome potential of tens of millions of potential customers across nine leading African mobile territories. Our solid relationships with dozens of mobile operators have been cemented over 15 years and this radically reduces the amount of time it takes to get your message to consumers. InTarget is today a trusted provider of mobile marketing and advertising solutions with a 33-country African and Middle East footprint and we look forward to providing your brand with unparalleled mobile flexibility and speed of...
by anton | Dec 31, 2015 |
As we say hello to 2016, and welcome all the opportunities that a brand new 12-month stretch holds, it’s perhaps pertinent to review some of the key mobile marketing learnings of the year that’s gone before us. Here are InTarget’s “Mobile Marketing Top 5”: 1. A good mobile campaign can directly translate into feet in stores, or tangible online purchases when time limits are applied to the special offer one is transmitting via SMS or OTT channels such as WhatsApp. Time limits add an immediacy that helps move stock. 2. The humble text message is an effective method of bulk one-to-many communication and one of the key tools in the mobile marketer’s tool kit. Underlining this, one overseas study found that in excess of 94% of all commercial text messages are actually read by the recipients. 3. Far from only competing for ad spend, mobile and traditional advertising are a perfect fit. The cellphone enables deeper and richer engagement with more traditional forms of media. The cellphone’s connected SIM card turns the mobile into a transactional device and means that users can rapidly respond to any promotion or invitation to interact with a brand displayed on radio, television, billboards, in magazines and other media. 4. The ‘Please Call me’ service holds enormous commercial opportunities for advertisers and is easily the jewel in the mobile marketing crown. Good news is that the golden opportunities made possible by Please Call Me can be exploited by practically any brand in South Africa and beyond through InTarget’s text-based ads tagged onto the end of Please Call Me messages. Text Tags are push notification...
