Mobile billing and gambling: a good idea or not?

Mobile gambling along with games were some of the first entertainment based applications to see the light. Now thanks to mobile aggregation, you can pay for your gambling through data surpasses every other available payment option – especially credit cards, where the conversion rates can be as low as 7%. Simple usage makes direct billing conversion rates so high. This way, players don’t need to fill in any additional forms or leave additional personal data that can discourage them from completing the payment.” Mobile billing for gambling apps seems to have quite a few advantages. It is however advisable to still have more than one payment option available to your clientele so they have the ability to...

A deeper look at mobile billing

Did you know there are currently two forms of mobile billing? It is identified as “direct operator mobile billing” and “direct-to-bill” payments. While both are simply referred to as mobile billing, they actually work very differently. What is direct operator mobile billing? According to billingviews.com, direct operator billing was highlighted in September last year when Facebook announced it would work with Bango to enable its users to charge their Facebook purchases directly to their mobile bills. It is a virtual way of paying for digital goods and services that are often (but not always) related to the mobile device. Dr Windsor Holden observed the following in his white paper, Mobile Payments in the App Store Economy: Winning Strategies for Telcos: “For the operator, the storefront and the developer, Direct Carrier Billing is an increasingly attractive option. Storefronts and developers can monetise demographics which either do not possess credit cards or are unwilling to give out card details online; the operator can retain and enhance its role in the content value chain.” Direct operator mobile billing can be used to buy digital goods like a paid app to virtual currency in a Facebook-based game. What are direct-to-bill payments? The alternative to credit and debit cards, direct-to-mobile payments is used to purchase retail or hard goods. “The first phase of this would be, for example, paying for purchases from a web retailer like Amazon with a mobile direct-to-bill charge. But the next step happens in the real world, where people begin using mobile payment technology to utilize direct-to-bill charging as a form of payment in lieu of credit and especially debit...

Mobile billing: a green way of communicating

Mobile billing with Integrat isn’t only cost effective, but also environmentally friendly. So, whether it is green bucks you are after or you simply love our green South African trees – mobile communication is the green way to go. Companies spend thousands each year on paper products – envelopes, invoices, bills etc. It is a huge waste of money as customers generally read these documents once or twice and then throw it away. Snail mail has also long since been an ineffective way of communicating with your clientele as you have no way of knowing if they actually received their documents. Mobile billing allows you to send mobile statements to your clientele. It is very convenient for them and unbelievably cost effective for you. Mobile billing benefits Reach: no matter where your clientele lives, as long as they have access to a phone or the internet they can receive their monthly statement. Control: it also allows you to have more control over how and when your customers receive your communication. Rule out the “lost in the mail” excuse. These messages can be tracked and you can confirm if a customer did indeed receive the message or not. Accessibility: people always carry their mobile phones with them. Mobile billing saves them the time and money to track their monthly statements down. Also should they move and forget to update their physical address – no problem. People generally try to keep their cell phone numbers the same, so you will be able to reach them even if they relocate. Timely: your clientele can receive their monthly statements on time. Many people...

What is mobile billing?

One of the services that Integrat provides is mobile cost of the SMS message received. Reverse-billed SMS messages are only sent if specifically requested by the phone user. A daily weather alert is an example of a service where regular reverse-billed messages are received because the user requested the service. What if the user doesn’t want the service anymore? Providers are required by law or regulation to provide a means of opting out of a service once it has been commenced. Most typically, this is achieved by sending a stop message (most typically, simply STOP or NO) to the same number as the service itself. MO billing (Mobile Originate) is a form of mobile billing that allows you to bill the user on the originating transaction at higher than standard rate tariffs. The value of a mobile originate premium transaction is determined by the value of the access number. Typical application for this product is for once-off on-demand request for content/services like poems, ringtones, images, information (weather, stocks, bonds), or SMS competitions or SMS Chat services. WAP billing is a mechanism for consumers to buy content from Wireless Application Protocol sites that is charged directly to their mobile phone bill. It is an alternative payment mechanism to debit or credit cards. Using WAP billing, consumers can buy mobile content without registering for a service or entering a username or password. The user clicks on a link and agrees to make a purchase, after which they can download content. This includes downloading mobile entertainment content like ringtones, mobile games and wallpapers. Integrat can handle all your mobile billing needs and...