by anton | Feb 26, 2016 |
Most informed South Africans will agree that doom and gloom certainly has been in abundance of late. And the naysayers really upped the ante around the end of last year while the rest of us were attempting to enjoy the well-deserved break that is the annual December and January holiday season. We heard all sorts of predictions about South Africa’s imminent demise that centered on economic growth, the rand, the presidency and all the usual suspects. Thankfully, Minister Pravin Gordhan stepped in and his well-received budget speech helped pull us back to reality. It reminded us that South Africa is, in fact, an upper middle income country of close to 60 million citizens with a significant amount of reserves it can tap into when things start looking a little hairy. We’re no basket case. Far from slipping into recession in 2016, we’re set to grow at about a percent this year and increase that to a percent and just over a half next year. That’s not too bad considering the dire state of the world. Still, it’s not exactly the roaring 90s when it comes to things economic, so we’d be wise to tighten our belts and make the pennies count. This brings us to mobile marketing. The knee-jerk reaction when times are tough is for organisations to trim all marketing budgets, mobile included. The simple answer from InTarget – after almost two decades experience – is DON’T. That there is a case for mobile marketing in times of recession or modest economic growth is borne out by an interview that the CEO of the Mobile Marketing Association (MMA)...
by anton | Dec 14, 2015 |
We’ve written plenty of pages during the course of this blog around why brands should go the mobile marketing route. Perhaps it is time now to shine the spotlight on the individual people who work within client organisations and outline what mobile could mean to them. It’s important from a buy-in perspective to ensure the individual personalities within corporations see the value of mobile marketing when it comes to their specific organisational objectives. The Sales Director will find that mobile marketing enables current and potential clients to rapidly convert intention into actual purchasing behaviour. Mobile marketing means mere seconds can pass from the time a consumer is interested in a product or service, to the time they buy. The Finance Director will be pleased with mobile marketing’s almost immediate impact on the bottom line. Cash flow is boosted while costly inventory is reduced due to the up-to-the-minute statistical information that can be provided by mobile. The Marketing Director will see the company’s reputation climb to new heights as the brand is positively impacted by well-executed mobile marketing campaigns. Consumers appreciate it when brands make it easier to transact with them and do so in slicker and cleverer ways. The world’s love affair with technology is only just beginning and mobile marketers will continue to ride the crest of this...
by anton | Nov 12, 2014 |
Did you know that by 2015 one in two mobile phones will be a smartphone? Feature phones are still prominent in Africa, but with all the low cost smartphones entering the market such as the MTN Steppa, the adoption rate for smartphone usage is rapidly increasing. With this, just imagine what impact this will have on mobile web consumption, search, and marketing in the future. Mobile phone carriers all around the world are busy encouraging users to upgrade to a smartphone for a number of reasons than just pure revenue. Data mining, mobile advertising, and market segmentation to name but a few provides huge value to mobile service carriers to understand their clients better and to provide them with services to fit their needs. Mobile advertising and your brand What does this mean for your business? You should be ready and prepared for the explosion in mobile advertising which can open up your business to a highly engaged mobile market. It’s a fact that more people are accessing the web from their mobile devices than traditional desktop browsers. Why? Because it’s more cost effective and many households – especially in Africa doesn’t have access to the internet other than their mobile device. It’s an always on connected device so it will be foolish not to take advantage of this opportunity while it’s still young and brands are still focused on traditional advertising methods. Online you will already find many big brands taking advantage of various mobile advertising campaigns like KFC, MTN, Vodacom, InTarget and other big players. These brands have mobile optimised responsive websites and applications. They are also busy with...
