Three Must-have Mobile Marketing Practices

Three Must-have Mobile Marketing Practices

by | Aug 2, 2017 |

We’ve said before that mobile marketing runs on numbers. What also true is that words grease the wheels of business – and specifically, quotes. Businesspeople the world over do seem to love a wise word or two, and especially when it’s delivered in the form of quotable quotes. A particularly quotable quote that I came across this morning while researching the topic of today’s blog is this one that I just love from Entrepreneur Magazine: “If you’re not being smart about reaching your customers via mobile, you’re leaving a ton of money on the table.” Toby Nwazor, a consumer goods marketer, came up with this one. It’s great because it states in no uncertain terms that we’re dealing with money here – real cash that’s being completely thrown away if you’re ignoring mobile marketing. There are three ‘must have’ mobile marketing practices that companies absolutely must adopt if they’re not to go the way of that venerable, 160 year old soon-to-be-extinct retail store, Stuttafords. InTarget can advise on all of these, so while we won’t go into detail here, you’re welcome to discuss them with us in much greater detail over really great coffee: 1. Location-based marketing is truly here. We can help you send notifications to current and potential customers via text and other mobile technologies who live or work within a certain radius  of the locations relevant to your brand. 2. In-app marketing offers the most personalised engagement possible with consumers. This drives retention, loyalty and lifetime value. This one is fantastic because you’ve already captured the customer and simply need to deepen the engagement. 3. SMS...
Mobile Marketing To The Captive Customer

Mobile Marketing To The Captive Customer

by | Jul 1, 2016 |

You’d think that In-App marketing would attract more attention from mobile marketers. I mean, it really does tick all the boxes. You have a captive customer that you know a lot about based on plenty of hard facts and statistics collected during one or several browsing sessions and you have the ability to deliver them the marketing holy grail of instant gratification with very little action required on their part.   Unfortunately, as with many campaigns out there in the world of traditional marketing and advertising, the lion’s share of budgets continues to be devoted to winning new customers. There is very little attention given to up-selling existing customers and one can only surmise that loyalty-based tactical campaigns don’t deliver as many accolades as a powerful piece of brand-building television work.   Let’s take a step back and outline exactly what we mean by in-app purchases. With in-app marketing, brands can create personalised messages that focus on the specific and unique needs of customers at the best time of contact. Essentially, in-app marketing delivers personalised product or service-related content and messaging directly to a consumer’s device within a particular mobile marketing application that the consumer is currently interacting with. Marketers can leverage the vast amounts of insight already collected on the customer to deliver targeted offers and then closely monitor customer interactions to gain insights and feedback for future communication.   In conclusion, the power of this form of mobile marketing lies in the ability to offer the right product, at the right time, to the right consumer and all of this is based on the best predictor of...