Decisions that every Mobile App owner need to make

by | Feb 28, 2014 |

Owning a Mobile App goes hand-in-hand with a lot of decision making – from the development to the hosting thereof. What are some of the most important decisions an application owner will have to make? What is the purpose of your app? Your app should add value to the lives of your customers in some way or another. If it isn’t perceived as addressing a problem or providing convenience/ comfort, your customers will lose interest very quickly. Will your app be free or paid for? Are you going to Engine Optimization (SEO) for better rankings in search results. Or you can provide a link from your website to your application. It is always a good idea to make use of multiple strategies. Looking for a Mobile Application host? Contact Integrat today and talk to any of our knowledgeable...

Why Compliance Management is important for WASPS

by | Feb 21, 2014 |

Last year some WASPS came under fire for not adhering to mobile Compliance Management in accordance to the WASPA code of conduct. What exactly happened there, and how can it be prevented in the future? City Press reported in May 2013 that an alarming amount of mobile users were complaining about mysteriously loosing airtime, only to discover that they were billed for content/ services they claimed they did not subscribe to. The Daily News also published an article about the non-Compliance Management of some WASPS in October 2013. They explained that as with disputed debit orders, the onus is on the company receiving the that consumers need to be told about the status of their bill and asked if they would like to continue with the service.” Also, WASPA’s code of conduct requires its members to do a “double opt-in” – requiring subscribers to confirm their agreement to being subscribed to a certain service. Integrat takes Compliance Management and Customer service very seriously. Clients who sign up with us are advised in terms of Compliance and we are available to review adverts and to test services. Once services are launched our call center agents monitor these for Compliance and report any violations or possible...

4 Things that makes a good Mobile Application great!

by | Feb 19, 2014 |

A good Mobile Application is nice, but a great one is even better! Did you know that one in four downloaded mobile apps is never used and simply gets discarded? (According to a study by Localytics.) What can you do to make sure your app isn’t amongst the “faders”? Provide the answer to a problem Any successful product is born out of a need – usually because the consumer is experiencing a problem that he/she wants keywords.” These are just a few examples of all that you can do to gain visibility among your target audience Choose the right distribution channels If you want your Mobile application to get noticed by both your audience and the big wigs, opting for various distribution channels is a good idea. For instance you can offer a free simplified (or trail) version of your product so users can test it out and spread the word about you. For all your Mobile Application Hosting needs, contact Integrat...

What makes a Mobile Application good?

by | Feb 17, 2014 |

Mobile Application Hosts and app owners need to make a combined effort to make sure they bring all the elements of a good mobile app together. What do they need to consider in order to provide clients with the best experience possible? Looks and performance: When a user downloads an app, the first judgement call he will make is on the looks of the product. The second will be on performance. But, if the app doesn’t look like much, the user might not even bother to really eliminated beforehand. Also, you need to make sure your product will be able to load fast. Why? Because unlike a computer, a phone has a limited battery life and customers usually use it when they are on the move. Need an expert Mobile Application Host? Hop on to our website for more information and send as a fax, mail or give us a...

Why should Mobile Application hosts be concerned about security?

by | Feb 14, 2014 |

Any number of things can go wrong in the Mobile Application environment. Big problems data can become vulnerable. It can be leaked, modified, tampered with, or lost when transported over an insecure channel. The Mobile Application host has to make sure that the chance of this happening is practically zero. Accessibility: Clients may access more system resource than they are entitled to, hence damaging these resources or preventing other clients from accessing these resources. It might not necessarily be on purpose (almost like the “hey what does this button do” scenario) but could still prove problematic for the Mobile Application host. Data should not be available for just anyone to see or modify as they please and access to applications should be limited to those who are entitled to it only. Hosts should implement proper authentication procedures for users so the system will be able to tell if user is indeed authorized or not. Confidentiality: The client has to know he can trust the host not to leak valuable info to third parties or to steal the client’s data for their own use. Should a breech or security issue occur the mobile application host has to have measures in place to protect and restore information. For all your Mobile Application hosting needs, contact the friendly staff at Integrat right...