by anton | May 12, 2014 |
Have you ever requested a service or entered into a competition by sending a text to a special shortened number? Then you have made use of a SMS shortcode. But what exactly is originally gained popularity due to television shows that allowed viewers to vote for their favourite singer/ contestant or to make a donation. It quickly caught on in other industries as companies realised that it is a cheap, speedy, reactive and productive way to target consumers. Generally, businesses can get access to dedicated or shared short codes. Every code can also have a specific set of keywords assigned to it. Dedicated codes imply that the particular business has ownership over all keywords associated with the short code number. With a shared short code all people/businesses using the same short code are given their own keyword. The keyword is what differentiates each user of the short code and determines who will receive messages sent to the short number. According to smsshortcode.com, very few businesses own their own dedicated short code due to the requirements, time, and expense it takes to provision one. “In most cases a mobile marketing provider will own the dedicated short code and sell packages that include use of the short code, a keyword, and a specified number of messages.” Once a company obtains one of these codes, they can invite consumers to send SMS as well as MMS messages to the specified number. The message could look something like this: “Text the word ‘hamper’ to 12345 and you could win one of our Easter Hamper giveaways.” The company receives the messages along with the...
by anton | Apr 21, 2014 |
Want to make it easy for your customers to pay you? Then you will be pleasantly surprised by the option of providing easy-to-use SMS billing as a service to your clientele. What is SMS billing? It is basically the use of text messages to pay for low value products and services. Before you think it sounds too good to be true, here is how it works. You supply your customers with a unique short code and they send a text to the number. The charge of making money. You now don’t have to run SMS competitions for free and watch your mobile service provider get all the cash. If done correctly, you could easily make up the cost of the service with the money you make from your campaigns – thus you could almost say that the service will pay for itself. What are you waiting for? Contact Integrat today and we will get you started on the road to effective SMS...
by anton | Apr 17, 2014 |
Just like any marketing tool in you send too many messages, they will consider it as spam. If you send too little, you might not get enough bang for your buck. The first few Bulk SMS campaigns will take a bit of trial and error – unfortunately some marketers find this discouraging and they simply give up. Integrat offer Bulk SMS products for your business – give us a call right now!...
by anton | Apr 14, 2014 |
If you want to Stop MMS messages from a company that you didn’t subscribe to or no longer wish to follow, you have two options available. One: opt out of the service. Two: report the sender to WASPA. The Opt out/ Stop option When sending mobile marketing material to consumers, companies are supposed to include an option in the message that the recipient can use to put a stop to the receipt thereof. Usually, the text will look something like this: If you no longer wish to unsolicited text messages, and the sender did not supply you with such an option, you can also report them to WASPA. What are my rights? According to WASPA’s Code of Conduct (WCoC), businesses need your explicit consent to send you marketing messages via SMS if you have not directly given them your number. The association takes consumers’ rights to privacy very seriously and forbids its members from sending unsolicited messages to consumers whose numbers they have acquired through third-party databases. A company may only send SMSs if they have a direct and recent business relationship with the recipient. Integrat is a proud member of...
