New WASPA guidelines for Mobile Aggregators

by | Aug 8, 2014 |

WASPA, the Wireless Application Service Providers Association of South Africa, looks after mobile users by keeping Mobile Aggregators in check. Starting from 26 August 2014, we can expect a few changes to their Code of Conduct. Because mobile marketing is still a relatively new form of marketing, there aren’t such clear-cut guidelines on which practices are acceptable and which aren’t – unlike traditional channels that have been under scrutiny for decades. In a nutshell, what does it mean for Mobile Aggregators? Opting out Keywords that consumers are allowed to use when saying “no thank you” to your services, are: End Cancel Unsubscribe Quit Stop Competition entry fees Although it is still good practice to inform entrants how much they will pay to enter a mobile competition, it is not required to do so. But only if the entry is free or the rate is that of a standard text message. Marketing times It is bad practise to send SMS marketing material at inappropriate hours. But just in case you aren’t sure which hours are inappropriate, DON’T send messages on: Sundays and public holidays as contemplated in the Public Holidays Act, 1994 Saturdays before 09:00 and after 13:00; All other days between the hours of 20:00 and 08:00 the following day. Confirming cell phone numbers If you use a web form to capture a consumer’s cell phone number, you have to prove that the number does indeed belong to the person in question. Luckily it is easy to do the confirmation: simply send a pin/ password to the mobile user (via SMS or USSD) that they have to use in...

Mobile Aggregators, the time is now

by | Jun 2, 2014 |

Mobile marketing is no longer a form of marketing that is unheard of. This is good news for Mobile Aggregators who want to make a name for themselves in the industry. The thought that mobile phones didn’t even exist a few decades ago, is almost incomprehensible. Our lives are so intertwined with this technology that we simply can’t live without it anymore. Add the fact to it that people are creating more additional uses for it (other than making and receiving calls) and it is no surprise that the world has gone mobile crazy. Mobile Aggregators has the change to swoop in on the best, most innovative, mobile functions. Users are always scrambling for something new and fresh – thus, it could only be to your advantage to offer these products and services to your customers. If you need any more convincing, have a look at these stats from sendmode.co.za. The research was done on consumers in the UK, but it is should still be relevant to South Africans as well. The average consumer sends around 50 text messages a week. Depending on a few factors (the service provider, network etc.) the average delivery time for a text is under seven seconds. 57% of consumers were interested in signing up for brand’s SMS loyalty program and 90% of mobile users who participated in an SMS loyalty program felt they had gained value from it. This just shows how popular mobile messages are: 98% of text messages are read, compared to 22% of emails, 29% of tweets and 12% of Facebook posts. People are also more likely to click on...

Integrat leading the way as a VAS Aggregator

by | May 8, 2014 |

Operating within the mobile Value Added Service sector, Integrat is a VAS Aggregator leading the way not only in South Africa, but in the bigger Africa as well. Our gateway solution is designed to provide connectivity to all of our supported mobile operators. It is through this gateway that the company supports a wide variety of value-added products. Integrat supports a full range of Application Programming Interfaces (API) that enable customers to obtain access to the gateway and even allows them to integrate their own applications. We understand the importance of a strong base aggregation platform – that is why we have spent for businesses to interact with new and existing clients. Plus, 62% of people access the internet from their phone. Build your brand and increase sales through mobile communication. Let us show you...

How Mobile Aggregation Services can make all the difference

by | Apr 25, 2014 |

“Being different” is something that every company strives for, yet it is very hard to achieve. Mobile Aggregation Services can help your company stand out from the rest. Want to know how? Easily keep in constant touch with your customers or elicit a two-way conversation with them. Your customers don’t always have the time to constantly keep watch when you post a new article or advert, so why not send snippets of info to their mobile with the option possession of a variety of creative ways to run your campaigns. Grab consumers’ attention and give them something to talk about (and forward) to their family and friends. Even though the mobile space is rife with marketing opportunities, a lot of companies haven’t realised the benefit of mobile marketing yet. By estimation, about 80% of South Africans own a phone. Thus, you can reach consumers faster than some of your competitors who are only relying on traditional mediums like television, newspaper, radio etc. It is much easier for people to quickly read a text and it is hard to miss an advertisement that is directed to you personally. Think outside the box in terms of Mobile Aggregation Services. Don’t just focus on your customers. You can send useful info to employees, suppliers, distributors and stakeholders as well. Don’t always depend on traditional communication channels alone to get your message across. Integrat is a WASP who provides Mobile Aggregation Services in Africa. We will gladly tell you more about our products and services – simply give us a call or drop a...

Mobile television – a viable Mobile Aggregation idea

by | Dec 30, 2013 |

Another interesting trend birthed by the coupling of wireless handsets and mobile technology, is mobile television. The question: Are the Mobile Aggregation gurus onto something or not? According to a recent study (TV Untethered) in the USA – they are! The research uncovered that over 40 million consumers are imagery. After all, anything is possible with Mobile Aggregation. You can also be sure that television producers will take note of this as well and, just like web developers had to cater for the mobile community, they will do the same. Not to mention that this will create a brand new space for advertisers to dig into. If you are looking for a Mobile Aggregation Service provider, remember that Integrat is only a click...

The link between Mobile Aggregation, consumer behaviour and the Festive Season

by | Dec 18, 2013 |

The Holidays are a time for big spending. Now more than ever, consumers are turning towards Mobile Aggregation products and services to manage their festive shopping. The number of people using a mobile phone to search for and purchase products has boomed significantly. According to sparked.com, the percentage of consumers engaging happens when a consumer searches for the product at home first and then goes to the store to make an actual purchase. Needless to say, if your business is not present (and presentable) on the mobile web, you are going to miss out! For all your Mobile Aggregation needs, get in contact with Integrat right...