Mobile Billing (in the form of Direct Operator Billing) was first used for buying ringtones and wallpapers, but have since evolved into much more.
Thanks to the rise of smartphones, it has become a convenient way for developers to monetize their apps, and a powerful tool for mobile operators to grab a piece of the “app economy” that’s estimated to be worth 25 billion dollars.
Here is some interesting information gathered and presented by mobilepaymentstoday.com in association with Amdocs.
1. Direct Operator Billing (DOB) is also referred
the most popular mobile payment in use today, even though all the hype is centred around cloud-based wallets.
3. More people in the U.S have mobile phones (6.8 billion) than bank accounts (3.5 billion) and credit cards (2.15 billion).
4. Credit card conversions are five times less than that of DOB with regards to mobile applications. It is estimated that users will spend around 11 billion dollars in 2016 on apps via DOB alone. 2012 will see it rise to 13 billion dollars.
5. Direct Operator Billing is most commonly used for digital goods, but holds the potential to support a diverse range of uses.
6. Despite its popularity, iTunes doesn’t offer DOB options in their market yet. Blackberry, Nokia and Google Play have all grabbed the opportunity to present this option to their customers.
How can operators/ carriers take Mobile Billing to the next level?
• Leverage existing billing relationships with consumers.
• Work with leading app stores.
• Leverage big data
• Increase caps on available purchase price points
• Move from premium SMS to Direct Operator Billing
• Work with regulators
• Educate end users and merchants
• Merge with the mobile wallet
Integrat offers Mobile Billing as one of our many advanced mobile products. We can help you to get a grip on your company’s finances by making it easier for you to bill your customers and receive/ collect payments.
Change the way you do business today and you will reap the rewards tomorrow!