by anton | Nov 14, 2014 |
USSD (Unstructured Supplementary Service Data) is a mobile product that allows a company to use their computers to communicate with customers’ cell phones. How can this give your business an edge, you ask? Let’s find out! You get more characters Some people argue that USSD Push and Pull message could even be better for client communication than text messages. Maybe, maybe not. But what we can say for certain is that you can fit more characters into such a message than you can with a SMS. It makes you look more accessible It is also a real-time connection, which implies that the customer will experience it like that as well. It allows a brand to be more responsive and data can be exchanged in a flash. In other words, you appear more eager to help your customer because you are able to respond in the “here and now.” It provides your customers with shortcuts You can use USSD to create interactive mobile menus. For customers who don’t have the time or patience (or who are simply not comfortable) to speak to a live consultant, this can be a dream come true. Instead of explaining what they want to a person, they can choose a suitable option from a set menu. It is literally as easy as 1,2,3! It can make more of your services available Because USSD Push and Pull messages can be used for a variety of functions, it can enable you to make more of your services available on mobile. You can safely send passwords, polls, alerts, notifications, updates, promotional material etc. It can also allow you to...
by anton | Feb 24, 2014 |
What is of mobile marketing, but the simplicity factor is precisely what makes it so effective. For the business it provides a pretty cheap and easy form of customer service, and customers in turn will find it equally easy to understand and operate. It is a win-win for...
by anton | Oct 30, 2013 |
You get two types of USSD (Unstructured Supplementary Service Data) messages: Push and Pull. Pull messages are used more often for customer services than Pull, but the latter can be used to great effect within a business. So, what exactly is USSD Push? It is when you use Unstructured Supplementary Service Data...
by anton | Oct 28, 2013 |
Have you ever typed a code starting with an asterisk and ending with a hash on your mobile? Or have you ever received a flash message on your phone containing a pin you requested or promotional material? Then you have made use of USSD Push and Pull services. USSD is a communication protocol used to send text messages between a mobile phone and an application via a network. The network is called the Global System for Mobile Communications (GSM) network. It is similar to an SMS, however it provides session-based connections only – you can’t store or forward the message. USSD Push and Pull messaging are increasing in popularity and some people have asked the question whether USSD is the new SMS. But why is that? What makes Unstructured Supplementary Service Data a viable competitor in the world of business communication? USSD is real-time and instant. In fact, it can be anything up to seven times faster and much cheaper than SMS for two-way transactions. It is similar to speaking to someone, because it allows faster communication between users and network applications – messages are sent directly to the receiver allowing an instant response. An SMS can be compared to sending a letter. You have to wait for the message to be delivered and then wait some more for a reply – not the best method for attracting customers who are pressed for time. USSD could allow for more creativity on the side of the business owner. Because it supports menu-based applications, a business can offer a wider range and more complex services. It is flexible and cost effective...
