by anton | May 27, 2016 |
Forbes Magazine, that illustrious periodical known to make appearances in boardrooms and rap songs, just this week wrote about mobile marketing. It presented some excellent advice to consider when embarking on a mobile marketing campaign. Let’s take a look at two key points highlighted by the magazine. The first mentioned a fairly new phrase recently coined by Google: ‘micro-moments’. Forbes says we’re seeing users turn to their mobile devices for quick, in-the-moment advice, help or information. Essentially, instead of sitting down to research a topic or issue in depth, they’re more likely to take immediate action, and to expect instantaneous answers. Google terms these rapid, mobile-driven queries ‘micro-moments’. Users want an accurate, bite-sized piece of information in that moment. No graphs, chart or other data-heavy overkill information. It’s great that Google has come up with a special turn of phrase for this phenomenon. However, here at InTarget it’s just called keeping it simple. Secondly, Forbes mentioned the importance of using QR codes to streamline the user experience. QR (or Quick Response) codes are a type of barcode that can be read by smartphone users who have downloaded a QR code reader. We believe QR codes are still a neglected – although growing – element of mobile marketing today. Forbes confirmed that they really do help provide relevant info as quickly and seamlessly as possible to mobile users. One of the most popular uses of QR codes among consumers is for comparison-shopping. This is when a smartphone is used to scan an item’s QR code to compare prices. Having a QR code for product comparisons means being present for those...
by anton | Dec 13, 2013 |
Companies are getting creative with Mobile Aggregation in order to develop unique and amazing mobile marketing techniques. One of those brilliant ideas is to use QR codes to facilitate customer interaction and rewards. A QR code is a basically a bar code that contains information. The user scans the code with their phone to read the message. What does this have to do with smart marketing practices? Well, the code can be used for a great number of things like redeeming coupons, prize giveaways, competition entries, promotional messages, access to a personal account etc. Thanks to the marriage between web and phone technology (or Mobile Aggregation for short) QR codes can be used for various purposes. Let’s focus for a moment on loyalty programs. Things like coupons and loyalty cards are expensive to print, not to mention, easy to lose as well. They can’t really be personalized either. QR codes on they are trackable. Owners can make use of Mobile Aggregation technology to see which products are scanned the most and if these products are indeed purchased. If a product has a high number of scans but doesn’t have a large number of sales, it could indicate that people find something off-putting and that the owner should consider supplying an alternative product. If this all sounds too good to be true – it is not all! 2D scanning technology is a trend that will set the mobile marketing industry on fire now and in the...
