by anton | Feb 27, 2015 |
Clipping coupons out of newspapers is something people rarely do these days. Just like all things moving over to digital, so has coupons and vouchers. Think about it: when is the last time you actually saw some purchase their Airtime Voucher from a store instead of topping it up over the phone? Yep, so when you want to reward your customer with a voucher, you are going to do it over mobile, not with a card in the mail. We can all agree on this. The next question is: how will you launch a successful campaign with Mobile Vouchers as a reward. Would people even want such a reward? Create the need Start by creating a need in your consumers to receive this reward. Take an Airtime Voucher for example. It could be anything from keeping them in touch with grandma who lives at the other end of the earth, to helping them stay on top of gossip and trends with their friends. Do your best to tie your reward to your own services so it will make sense to the customer. For example: A hospital with a SMS helpline could give away airtime vouchers to patients leaving the hospital so these patients will have quick access to help should something happen to them at home. Be specific Don’t skimp on the wording of your Mobile Vouchers. Being specific will give more power to the consumer’s need. People will rather react on a message that reads “get R5 off your next purchase” than one that simply says “text us for a coupon.” The latter immediately makes you think that...
by anton | Feb 23, 2015 |
Brands often question the power of Mobile Vouchers when it comes to increasing their bottom line. Can one freebie lead to a customer making multiple purchases or becoming a client for life? According to a recent survey in the United States, mobile coupons can trigger 51 percent of consumers to shop in-store. The key to a successful mobile voucher campaign lies in the relevancy of it. Serving the correct content at the opportune time means the difference between the customer making a purchase or walking out. For example: If your discount or freebie can pop up on a customer’s phone while that customer is either in the vicinity of your store already in your store, there is a good chance that the customer will react on it. Everybody loves a bargain, and mobile shoppers are no different in that aspect. According to the survey, 33 percent of people said that they have hunted for coupons on their mobile phones. Approximately 26 percent of consumers took their Mobile Voucher to the physical store to make a purchase. The difference in behaviour of the different age groups is also interesting to note. Consumers aged 18 – 34: 39% bought something at a physical store with their mobile coupon. Also, 71% of them used their Mobile Voucher in an online sale. Consumers over the age of 35: 18% used their coupon for in-store shopping while 42% redeemed it on an online sale. This is a cool finding! 63% of consumers say that if they receive a voucher on their phone while they are in the store, they would be more likely to...
