by anton | Feb 5, 2015 |
Not all mobile advertising networks are exactly the same. Choosing the right one can push your brand to new heights, while the wrong one can yield little results – except a hole in your bank account. Blind Networks Blind networks are the scooters of the Mobile Ad network world. They are cheaper, but also don’t come with all the cool bells and whistles. These networks usually target content channels such as news or sport. Not bad, but you don’t get to choose which websites display your ad. This will of course make it more difficult for you to evaluate and measure the success of your ad, because you have less control over and knowledge of the process. Premium Blind Networks Now things are starting to look up. Premium blind networks can be considered the family car of the bunch. You get a little more bang for your buck with higher end publishers such as newspapers or operator portals. Although still limited, you can be offered specific spots on sites or choose between sites that have both search and display ads. Premium Networks If you want the Ferrari, you will have to be willing to spend more than a few bucks. These Mobile Advertising networks offer prime spots on popular sites. They have a multitude of targeting offers to choose from, but most importantly, you know what you are paying for. But how do I go about choosing the one best suited for my business? There are a few factors you can look at – like the pricing range and payment options. Different networks offer different ways for you to pay...
