by anton | Jul 11, 2014 |
Think cell phone billing is only about providing your customers with a convenient payment method? You would be surprised to know what you can learn from a customer’s billing information. Companies spend thousands on market research. Getting to know who your customers are and what they really want, is no easy task. Wouldn’t it be nice to gain some of that niche info without using extra resources? You can indeed – through something as simple as your customers’ transaction history! By analysing purchasing behaviour, you can gain valuable insight that will help you to create marketing strategies with pinpoint accuracy and products/ services that fit your customers like a glove. You could learn the following. What your customers actually prefer: you might think that your purple cell phone covers are all the rage, but your customers might be more interested in ones that are green or blue. So instead of only selling purple covers, you can rather stock a variety of blue and green coloured ones. Now you don’t waste money on stock your customers don’t want AND you could even sell more of your products. How to incentivise: cell phone billing can show you which type of products a customer buys on a regular basis (for example shaving cream). Rewarding a customer with something you know they want (shaving products), carries more weight than incentivising them with a random product (for example a pot plant) they most likely have no use for. If a customer is here to stay: no company wants to waste resources wooing once-off customers when they could be spending it to retain loyal ones....
by anton | Jun 13, 2014 |
Cellphone Billing is way to pay for the goods you want without swiping a card or withdrawing cash from the ATM. Here are seven reasons why paying and receiving payment via mobile is awesome for consumers as well as business owners. No waiting in line Customers don’t have to stand in line to pay for their goods. This means less traffic in your shop. Wait, isn’t this a bad thing? Nope. Have a look at the behaviour of people in your shop during rush hours. Often, if it is very busy and the queues are long, customers will put their goods back on the shelves or even turn around right outside your door because they don’t have the time or patience to wait around. Less costs for the business Cellphone Billing can help a business to save on operating costs. You won’t need as many personnel to help your walk-in clients. And you won’t need as many transactions points like card swiping machines. Tapping into the unbanked market Not everyone has a credit card or debit card. Especially in poorer, rural areas, people mostly work with cash. This excludes them from purchasing certain products or services that they really need. Most of them own a mobile phone, which makes this an ideal way for businesses to receive payments. It’s safer for consumers Traditionally, people always use to carry cash with them. Now we all have a wallet full of cards because we feel that it is safer, but actually it doesn’t solve our security problems. Now you can leave your wallet at home. And even if your phone gets...
