by Marius du Plessis | Feb 18, 2016 |
According to mobile marketing commentator Craig Hagopian writing in the Luxury Mail, “the traditional mobile advertising ecosystem misunderstands the needs of small and medium-sized businesses.” That may be true in the United States where big conglomerates dominate commerce and industry and employ the majority of workers. South African SMEs, on the other hand, contribute almost two-thirds to the country’s total employment statistics (according to the Journal of the Global Accounting Alliance). The important SME market segment is well-served by South Africa’s corporate entities. Banks, for example, have designed transactional products and services perfectly suited to the smaller business (think of such innovations as the Payment Pebble from ABSA), SA’s telcos have introduced mobile data options that make connecting a small business using 3G viable, and so on. InTarget, for its part, offers SMEs flexibility and a ‘can do’ attitude that says we’re willing to design something just for you. Our range of mobile marketing solutions are easily-tailored towards the needs of small and medium-sized firms. Indeed, the fact that mobile marketing enables the minimum of spending wastage means it is well-suited to the smaller start-up on a tight budget. Here’s three quick reasons for the small businessperson to approach talk to us about mobile marketing: InTarget can provide you with a branding framework that uses mobile marketing to tie it all together, we can help you leverage existing assets to save time and money (eg: existing client databases), and finally, we can provide highly-granular analysis tools that you can access yourself at anytime using the...
by Marius du Plessis | Feb 4, 2016 |
QR, or Quick Response Codes, are exactly that. They are a mobile marketing tool that provides a quick and easy method of getting information to consumers. QR codes are basically offline hyperlinks that direct cellphone users to online content. This 2D barcode can be read by a free QR reader app that you can download across different app stores. Some little-known benefits that QR codes have over other marketing mobile bearers include the following: They provide context to brands, campaigns and causes. Consumers are presented with such a vast number of advertising messages every day that, by necessity, brands try limit the amount of content that immediately accompanies those messages in an effort to get noticed. This of course limits the consumer’s ability to learn. QR codes enable those consumers who do notice your message to find out more about it without overloading that initial point of contact with too much information. They offer unparalleled diversity. Once the consumer has scanned the QR code, it can redirect them to just about anything: a web page, phone number, vCard, calendar event, SMS message, and even geolocation information. The consumer’s downloaded QR code reader is a portal to a vast array of awesome commercial content that can really get creative brains thinking. They help to better measure impact. In one famous example from several years ago, Calvin Klein Jeans replaced racy billboards with QR Codes. Not only did this please city authorities who were concerned with the original edgy outdoor content, but it’s often difficult to measure engagement with billboards, and QR codes help advertisers better measure their impact. All of...
