According to mobile marketing commentator Craig Hagopian writing in the Luxury Mail, “the traditional mobile advertising ecosystem misunderstands the needs of small and medium-sized businesses.”
That may be true in the United States where big conglomerates dominate commerce and industry and employ the majority of workers. South African SMEs, on the other hand, contribute almost two-thirds to the country’s total employment statistics (according to the Journal of the Global Accounting Alliance).
The important SME market segment is well-served by South Africa’s corporate entities. Banks, for example, have designed transactional products and services perfectly suited to the smaller business (think of such innovations as the Payment Pebble from ABSA), SA’s telcos have introduced mobile data options that make connecting a small business using 3G viable, and so on.
InTarget, for its part, offers SMEs flexibility and a ‘can do’ attitude that says we’re willing to design something just for you. Our range of mobile marketing solutions are easily-tailored towards the needs of small and medium-sized firms. Indeed, the fact that mobile marketing enables the minimum of spending wastage means it is well-suited to the smaller start-up on a tight budget.
Here’s three quick reasons for the small businessperson to approach talk to us about mobile marketing:
InTarget can provide you with a branding framework that uses mobile marketing to tie it all together, we can help you leverage existing assets to save time and money (eg: existing client databases), and finally, we can provide highly-granular analysis tools that you can access yourself at anytime using the web.