Mobile Ads Need To Be Viewable & Not Overly Intrusive

Mobile Ads Need To Be Viewable & Not Overly Intrusive

Two pieces of news that made their appearance on the web this week caught my eye. The first item is fantastic news (and contains a dash of obvious common sense) for those mobile marketers and their clients who might have been worried by all the recent talk of the burgeoning ad blocker industry.

Apparently, a whopping 83 percent of people using ad blockers only want to avoid overly intrusive adverts that take control of their browsers away from them. I think that’s a pretty obvious observation and brings us firmly back into the realm of reality when it comes to blocking software.

We all know that consumers use advertising to inform their purchasing decisions. Why then would they opt to block all ads? They know they would make some pretty lousy buying decisions if they did that. So, this new survey by popular ad blocker, Adblock Plus, confirms that the vast majority of consumers are only looking to block intrusive overly “obnoxious” ads. The article I read suggests a way forward for marketers faced with increasing numbers of blockers. That way forward is how InTarget has been designing mobile campaigns since its inception. Campaigns must inform, not annoy. The must be personal, not irrelevant. Ads must speak to, not speak at. It’s as simple as that – almost!

The second mobile marketing item that caught my attention was the news that advertisers are wasting about R14 billion a year on non-viewable ads. A report from ad verification company, Meetrics, says publishers are upping the speed at which ads are re-loaded or auto-refreshed to raise inventory levels and revenue. The unfortunate result of this could be expected: fewer people are able to view the ads because they’re simply not in the frame long enough. I can hear Homer Simpson bellowing out his familiar ‘Doh!’.

Marius du Plessis
Chief Officer Technical at InTarget Mobile Advertising Solutions
I am a driven team leader with extensive leadership and management skills. I believe in motivation through leading by example and being actively involved within my work teams.
Through my years of experience and education I've become an expert business and process analyst with the ability to break problems into modular solutions as well as driving change management within an organisation.
I have mastered project management through practical project planning, project specification (functional and technical) and project management skills with extensive experience and knowledge of project management. My skills also include being a facilitator of Project Management training programmes certified by the South African Qualifications Authority.
Through years of team work and leadership I have cultivated great people skills. I am a good listener and facilitator.
I instill stability and confidence within the teams and colleagues I work with through my own self confidence and proficiency.
My personal objectives have always been providing my extensive skills and leadership through a key role player positions within international leading companies.
I am passionate about introducing and enhancing communities through the implementation of technology through schools and educational environments.
To be involved with the implementation and expansion of environmentally friendly technology and solutions that help preserve the ecology of the planet is a personal vision and goal.


Leave a comment

Loading Facebook Comments ...