Numbers Make The Mobile Marketing World Turn

Numbers Make The Mobile Marketing World Turn

The discipline of mobile marketing is littered with all manner of impressive statistics. From numbers that say the average mobile user never has their cellphone more than a few metres away from them, to metrics that prove mobile is the most pervasive of all the marketing mediums, numbers make the world of mobile marketing turn.

This is probably due in large part to the fact that mobile marketing firms like InTarget are able to provide clients with such rich reporting on mobile campaigns that reliable numbers are never more than mere clicks away. With all this focus on stats, it’s easy to forget the flip-side of quantitative analysis. Words, of course, are quantitative descriptors of the effectiveness of mobile marketing. People who count (forgive the pun) are using some pretty impressive words to describe what mobile can achieve for brands in 2016. Let’s see what they’ve been saying this year…

It’s probably apt to start with a “words” quote that speaks to the importance of numbers in mobile marketing. According to one Paul Rouke:

“Data scientist will become one of the hottest and in-demand roles – although the vast majority of people relabelling themselves as one will be years away from having the experience and knowledge to warrant such a title.”

According to marketing consultant, Andy Betts:

“Producing content for content’s sake is a 2015 tactic that will become more redundant in 2016. Last year’s comfort metrics, such as shares and likes, will be re-placed in 2016 with more meaningful measures such as engagement, reach and audience.”

We love this one because every consumer has witnessed brands cranking out social media content simply to fill character space without having any regard for the effectiveness of what they produce.

Finally, one marketing firm chairman, has said:

“The rise of ad blockers combined with the ‘banner blindness’ caused by 20 years of mind-numbingly off-target banners are forcing a doubling down on true native advertising.”

InTarget clients can rest assured neither “banner blindness” nor “off-target” are part of our mobile marketing vocabulary.

Marius du Plessis
Chief Officer Technical at InTarget Mobile Advertising Solutions
I am a driven team leader with extensive leadership and management skills. I believe in motivation through leading by example and being actively involved within my work teams.
Through my years of experience and education I've become an expert business and process analyst with the ability to break problems into modular solutions as well as driving change management within an organisation.
I have mastered project management through practical project planning, project specification (functional and technical) and project management skills with extensive experience and knowledge of project management. My skills also include being a facilitator of Project Management training programmes certified by the South African Qualifications Authority.
Through years of team work and leadership I have cultivated great people skills. I am a good listener and facilitator.
I instill stability and confidence within the teams and colleagues I work with through my own self confidence and proficiency.
My personal objectives have always been providing my extensive skills and leadership through a key role player positions within international leading companies.
I am passionate about introducing and enhancing communities through the implementation of technology through schools and educational environments.
To be involved with the implementation and expansion of environmentally friendly technology and solutions that help preserve the ecology of the planet is a personal vision and goal.


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