The discipline of mobile marketing is littered with all manner of impressive statistics. From numbers that say the average mobile user never has their cellphone more than a few metres away from them, to metrics that prove mobile is the most pervasive of all the marketing mediums, numbers make the world of mobile marketing turn.
This is probably due in large part to the fact that mobile marketing firms like InTarget are able to provide clients with such rich reporting on mobile campaigns that reliable numbers are never more than mere clicks away. With all this focus on stats, it’s easy to forget the flip-side of quantitative analysis. Words, of course, are quantitative descriptors of the effectiveness of mobile marketing. People who count (forgive the pun) are using some pretty impressive words to describe what mobile can achieve for brands in 2016. Let’s see what they’ve been saying this year…
It’s probably apt to start with a “words” quote that speaks to the importance of numbers in mobile marketing. According to one Paul Rouke:
“Data scientist will become one of the hottest and in-demand roles – although the vast majority of people relabelling themselves as one will be years away from having the experience and knowledge to warrant such a title.”
According to marketing consultant, Andy Betts:
“Producing content for content’s sake is a 2015 tactic that will become more redundant in 2016. Last year’s comfort metrics, such as shares and likes, will be re-placed in 2016 with more meaningful measures such as engagement, reach and audience.”
We love this one because every consumer has witnessed brands cranking out social media content simply to fill character space without having any regard for the effectiveness of what they produce.
Finally, one marketing firm chairman, has said:
“The rise of ad blockers combined with the ‘banner blindness’ caused by 20 years of mind-numbingly off-target banners are forcing a doubling down on true native advertising.”
InTarget clients can rest assured neither “banner blindness” nor “off-target” are part of our mobile marketing vocabulary.
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