Retailers Putting Half Their Budgets Into Mobile In 2016

Retailers Putting Half Their Budgets Into Mobile In 2016

A recent report entitled “The Rise of Mobile Marketing Spend in Retail” found that mobile budgets are set to grow the most compared to online and bricks and mortar marketing channels. As is most often the case, the report’s authors are American. However, with the US being a relative latecomer to GSM digital cellular technology, there’s every possibility at least some of the report findings apply to the well-developed South African mobile market.
Let’s take a closer look at these findings. Probably the most interesting for local mobile marketers and their retail brand clients is that almost 40 percent of US retailers plan to allocate 50 percent or more of their marketing budget to mobile in 2016.
Retailing has always been a cash-focused business with little time for lofty, smoke-and-mirror approaches to marketing strategy. If it doesn’t put money in the till quickly, it’s not going to fly in this sector. The fact that mobile has an immediate positive influence on in-store and online sales through clever time-sensitive devices like discount coupons is surely the top reason brands are putting money into mobile.
The widespread and indeed widely-felt global economic slowdown – especially in purchase-driven sectors like retail – means organisations are increasingly keen to implement marketing tactics that can have an immediate effect on the bottom line. Mobile marketing does this in a very slick, measurable and effective way.

Lazarus Muriritirwa
Inspirational Innovative Entrepreneurial, World-wide High Net-worthy Networks and Relationship, Corporate Positioning, Strategic Planning, Large and Wide Scale Change Management, Organisational Change, Corporate Facilitation, Strategic Corporate Partnerships, Self Starter and Highly Creative and Determined.
Studied accounting and finance and spent over twenty years of his career as a Financial Manager. An MBA Graduate from the West London University, United Kingdom and MBL Graduate from the UNISA

As the Deputy Chief Secretary or Chief of Staff to the Zimbabwean Prime Minister I advised and travelled together on engagements with the United States White House and US Capitol for meetings with President Barack Obama and various senior members of his cabinet, Senators and Congressmen.
Sat and advised in meetings with Prime Ministers of Great Britain, Germany and Spain, Presidents of China, South Korea, South Africa, Nigeria and the rest of Africa.


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