The pros versus cons of SMS Marketing

SMS Marketing has its own set of pros and cons that makes it more suitable for some certain circumstances, or less suitable for others. Understanding all the aspects involved will help you to make better decisions for your digital marketing.

The Pros of SMS Marketing

Because users have to subscribe to your list, you know you are reaching an audience who is actually interest in your brand.

Texts are delivered in real-time and almost instantly. That means if you decide right now that you are going to have a summer sale, you customers will also know it within a few seconds.

It is a great way to elicit two-way communication. Not all customers are comfortable talking over the phone or have the time to speak to a consultant. But typing a text takes only a few seconds and the customer can do it anytime, anywhere.

It is a practical method for gathering data for marketing research – e.g. polls, surveys and questionnaires. It is just an equally great platform for hosting competitions.

The Cons of SMS Marketing

Keeping your audience interested can be hard sometimes. Because you don’t have the luxury of rich media, texts can easily become repetitive and boring.

You are restricted to 160 characters only. This means that marketers will have to dig a little deeper and get a bit more creative when constructing messages. It also doesn’t allow much in the ways of advertising space.

Getting customers to subscribe to your mobile list can be tricky, but luckily there are a few reliable ways to achieve this. Marketers often lose heart because of this, but the secret is simply to keep on trying.

Having a niche audience is both a pro and a con when it comes to SMS Marketing. While you are reaching interested parties, at the same time that group is very small when compared to the audience of newspapers and television.

Interested in SMS Marketing for your brand? Integrat is the answer! Get in touch with us right now.

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.

 

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