4 Things to look for in a Mobile Advertising Network

Nobody wants to waste tons of money researching and trying out different Mobile Advertising networks. How can you determine what will work for you and what won’t? We give you five things that you can look at to help you make good choice.

 Demographic targeting

You want to combine your efforts with a network that targets the audience you want to reach – specifically by demographic location. (This is also referred to as the fill rate). If you only want to advertise in South Africa, it makes sense to choose a Mobile Advertising network that don’t just target, but successfully targets, that region.

Effective cost per thousand impressions (eCPM)

eCPM is calculated by dividing total earnings by total number of impressions in thousands. What does that have to do with your ad network? Well, the network’s eCPM combined with its fill rate and your expected monthly ad requests, could give you an idea of the potential earnings you could get when making use of this particular network.

User experience 

If the mobile user has a bad experience with a Mobile Advertising network, your app or advertisement will also fail. How on earth will you know if your customers could potentially have a bad experience? Unfortunately, it is not that easy. But, you can find out how your ad will appear to the user when they make access the website or app. For example: if your ad is interruptive to the customer, they will click it away without a second thought.

Payment options

There are different ways to pay for your ad as well as pay your ad network provider. Not all providers offer the same options or payment arrangements, so it is very important that you pick the one best suited to your business goals. Some might ask you to pay every time your ad is published, while others will only let you pay if a user clicks on your ad.

Want to get Mobile Advertising for your business? Talk to Intarget today!

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.

 

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