How to convince your boss that a USSD Push app is worth it

As a marketer, you probably already know that USSD Push is a powerful marketing tool. But, the decision ultimately lies with your boss. How can you convince him/ her that they should get on board with it?

Unstructured Supplementary Service Data apps are a great, low cost way to reach customers fast. But that is not all. You can also use it to gain insight into customer behaviour. So what stops businesses from using it in the first place?

We don’t want to spam our customers

Good, you shouldn’t. But take heart, you will only annoy your customers if you handle USSD Push the wrong way. And no, it is not rocket science to figure out how to do it right. As long as your messages are relevant, personalized and timed well, you don’t have to be afraid to go for gold.

We don’t really know what to do with it

Be Creative! You can use it on its own or in combination with your other marketing channels. For example: send pins/ passwords, notifications, reminders, alerts, polls/ surveys etc.

We don’t know if it will be effective:

When it comes to mobile marketing in any form (SMS, MMS, USSD etc.) you can always be sure about one thing. Messages via traditional mediums (radio, television, paper) and even email easily get lost in the mass of other messages. Mobile messages however go directly to the recipient’s phone and is guaranteed to be opened and read – even if it is only the first sentence.

Customers won’t be interested in my app:

It really won’t be any effort for your customers to download an Unstructured Supplementary Service Data app. In fact, it won’t be any different from purchasing a product online. All you have to do, is market your service properly (if people aren’t aware of its existence, they won’t be able to download it) and make it worth your customers’ while (give rewards/ incentives).

With all this in mind, convincing your boss that you need this marketing tool will be much easier. And remember, Integrat is always here to answer all your questions about USSD Push!

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.

 

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