Mobile billing and payments come with their own set of difficulties for mobile operators. What factors do you as a mobile operator need to consider when offering this as a service?
Rapid change in environment: you will have to keep up with the rapid change in technology and user demands. Customers are quick to seek out the competition if they can provide something better or more advanced. As an operator you need to be flexible and stay on top of the latest trends.
Business models and prices: mobile billing and payment platforms have to adapt to all current and emerging models. These will include, but will not be limited to, in-app-based billing, one-off purchases, subscriptions, and the provision of credit. Customers want to be able to choose their payment methods (credit card/ direct operator billing/ Paypal) which means you have to be able to support most (if not all) of them.
Dealing with third parties: a mobile operator isn’t a
billing should be automated to ensure effectiveness. Your services don’t stop when your staff goes home for the day.
Solid infrastructure: deployment, upgrades, integration and customization has to happen with minimal problems and without disturbing existing billing systems.
Do not let these factors deter you from entering into the world of mobile billing and payments. Progress is made daily to streamline, optimize and simplify these processes for ease of use.