by anton | Jul 21, 2014 |
Mobile Vouchers are creating quite the hype among marketers. Why? Well, for one thing, you can actually keep track of it every step of the way. Talk about insight into consumer behaviour! Measuring the success of a marketing campaign is every marketers’ nightmare. It doesn’t matter if you dream up the greatest plan to come across your boss’s desk since the nineties, if you can’t give him stats and figures when the party is over, he will be less than impressed with your prowess. Or rather, lack thereof. So, by telling you that your Mobile Vouchers are “accountable”, it is easy to understand why it has become the latest buzz word. Depending on the system you are using, the process can look something like this. Send the coupon to the customer in a text message. It will contain a unique number to ensure that the voucher can only be redeemed once. The customer presents the coupon to a cashier at the point of sale. The system will then register it and mark it as “used.” After the process is completed, you should be able to access the following info. Where the voucher was redeemed: if you have more than once branch, or a brick-and-mortar as well as an online shop, this could prove which is more popular with your consumers. You could then do something special or different for your more popular channels, or look at ways to boost your less poplar channels. What item(s) was part of the redemption: want to know which products your customers truly love? Have a look at what they bought when they redeemed...
