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Everything about Mobile Advertising!
A list of important Mobile Advertising terms
Mobile Advertising has a language of its own, just like any other specialised field. Not sure what all those strange words mean? Have a look at our list. IDFA (identifier for advertisers): In layman’s terms, this is a way for advertisers to gain insight into user behaviour. You can see what the user is viewing so you can make your ads more targeted. It doesn’t allow you to gather any personal or identifying info about the user. RTB: (real time bidding): It is a method that a company can use to pay their advertising network for their services. Say you chose to pay the network for every impression (CPI) the value of this cost is determined through a bidding process. The advertiser who places the highest bid will have their ad displayed on the website. Invoke URLs: Usually an ordinary URL in a Mobile Advertisement will take the user to the company’s website or mobile application. But what if the user wants to go to a specific page deeper in the website? Then this would be annoying, right? Not if you use an Invoke URL. Such a URL will help the user to skip unnecessary pages so they can end up where they really want to be. Invoke URLs are so smart that they can take a user who has already installed your app to a page deeper in your app, while (the same URL) will direct a user who hasn’t installed your app to the installation page first. SSP (supply-side platform): A system that helps the mobile advertising network to better manage and sell their inventory to advertisers....Classic Wedding Attire nineteenth Century
Classic Wedding Attire nineteenth Century Promenade is fast approaching for many high schools in the Springfield and surrounding areas. To offer your self wholesome, shiny hair to match your lovely costume, remember to wash your hair with a clarifying shampoo the day earlier than the promenade. After years of faculty, promenade night time is the ultimate time to shine, and by picking the most effective dress for you, the night time will really be a memorable experience. Prom dresses are actually vital for the girl who’s in her teenage and needs to look rocking at nearly each promenade social gathering. Strapless clothes reveal the brides’ shoulders for a sensual, but tasteful look. When searching for plus measurement wedding attire on-line, begin by checking out some of the regular online plus measurement stores at which you will have shopped before. Most runway clothes are very daring and a few can seem like nothing you red prom dresses have ever seen earlier than. The tops of these dresses sometimes have fairly elaborate details including lace insets and decorative stitching. Jessica McClintock marriage ceremony attire are designed so that there’s a special gown for each sort of setting or season. If procuring for your prom clothes on-line, ask questions about the materials and if it gives and breathes for ultimate comfort. Finish out your final-minute one-cease promenade procuring with designer accessories: jewelry, footwear and handbags to match that perfect and affordable promenade dress. If that’s the case, a brief, strapless prom dress may go, especially you probably have a slim frame and small bust. The Quinceanera costume could be very magnificent for...
Two ways mobile advertising can benefit your business
The mobile buzz that is trending at the moment provides massive opportunities for businesses that want to engage with their target audience via mobile advertising. Mobile devices are so much more than just a plain old device used for calling and sending messages. It’s now an integral part of our daily lives and always present. Have you noticed how panic stricken you get when you leave your mobile phone somewhere? This makes it the perfect medium to target. The always on, always connected device. The opportunities to tap into this always present medium is past huge. It’s massive and really a no brainer for smart marketers. How can you you use mobile advertising in your current marketing campaigns to take advantage of the always on always present device? Target people in buy mode: Since people are carrying their mobile devices everywhere it could be very influential when people are in buying mode such as in a store. By using specific location based protocols, you can reach people when it matters the most – when they are making the final decision. This could be in the form of mobile coupons or vouchers. Target video: The growth of mobile video is staggering with all the movie trailers, music videos and trending videos doing the rounds. There is an inventory increase in mobile video and something you shouldn’t ignore. Target people directly while they are browsing and watching videos on YouTube and other video related websites. Staying up to date to all the changes in the mobile industry is a requirement if you want to stay the leader in your field. Take...Navigating the Mobile Advertising Acronyms
It doesn’t matter if you are new to the world of Mobile Advertising or have been playing the game for a while, sooner or later you will come across acronyms that will leave you scratching your head. Not to worry, we will help you navigate the most important ones! PPC (pay per click): You pay a fee to the ad network every time a user clicks on your ad. This way you don’t end up paying for ads that aren’t getting any attention. CPC (cost per click): The actual amount you pay the ad network for each click. Depending on the network you have chosen, the CPC is usually determined through a bidding process or a unique formula. CPI (cost per impression): You pay a fee each time your ad is displayed on a user’s phone. CPD (cost per download): You pay a Mobile Advertising fee every time a user downloads your application. Sometimes users will download an app but never install it. In this case, you have another CPI option (this one is called cost per install) where you only pay if the app was actually installed on a device. CPV (cost per view): As you might have guessed, this is mostly applicable to videos where you only pay each time a user watches your video. CTR (click through rate): This is an important one because it will help you to determine the effectiveness of your PPC campaign. It is a formula that ads the number of ad clicks and divides them by the number of impressions. In other words, it can tell you how many times your...A Pink Carpet Look For Your Prom
A Pink Carpet Look For Your Prom The end of March is coming quickly and it will be May and June promenade time earlier than you realize it. There are some great design options presently being advertised for high school college students who are awaiting their promenade. I’m Mujaffar Ali I am providing Promenade clothes, Get together dresses, Night clothes, Wholesale evening robes, wholesale occasion dresses, wholesale prom attire, wholesale dresses, wholesale evening dresses, wholesale cocktail dresses, wholesale bridesmaid attire, wholesale promenade robes accessible at at cheap and inexpensive costs. Even you can customise your distinctive promenade costume online which is completely fit to you. Along with plus size wedding ceremony dresses with sleeves, you may also find swish petite tea clothes for ladies with slim physique types, and may look actually attractive with tea length clothes. Doing proper workout routines or yoga could make the Bride look good and feeling nice on the wedding day. Promenade garments over the web are also a lot less excessive priced than these folks provided in typical purchasing malls. Wholesale http://www.lovelinessdress.com/cheap-prom-dresses.html attire will be bought at reasonably priced value and can also sell them at an alluring price for the customers. The hostess or the dad or mum can be the judge for the sport to determine who’s prom dress is the most effective. BY reading your hub, i do know plus-measurement wedding attire also can bring out brides magnificence. Prom ballgowns are sometimes simply as formal and as properly-made as many wedding ceremony clothes, and the only factor that makes a marriage costume a marriage costume is that you just wear...Mobile Advertising and marketing trends for 2015
What will 2015 hold for Mobile Advertising and marketing? One thing we know for sure is that the mobile approach will be receiving more attention in the boardroom. What other trends can be expected? Video and display ads This year might likely signal the start for mobile video and display ads to eventually take over television ads. Research shows that mobile users already spend most of their time watching videos. Last year, YouTube saw a 15% growth in mobile views – it now stands at about 40%. Should this growth continue, more than half of all viewers will come from mobile by 2016. In fact, the research group Magna Global predicts that Mobile Advertising spend will take over television ad spend by 2019. The mobile customer journey Not only advertisers but also designers will be turning their attention towards accommodating the mobile user. Emails and ads will be designed to be more responsive, websites will be mobile-friendly from start-up and more mobile content will be shared. Brands will be looking for better and smarter ways to get their message across while making it a pleasant experience for the mobile user. Multiple marketing channels While a “mobile first” approach sounds cool, clever marketers will realize that their audience still holds the key to successful marketing. Instead of putting a laser focus on Mobile Advertising alone, brands will make use of multiple marketing channels to get their message across. After all, not every single person in the world owns a Smartphone, yet. Until that happens, making use of multiple marketing channels is the best approach. Mobile Marketing platforms Mobile Marketing platforms...
Opportunities with mobile advertising
Around Africa mobile advertising campaigns and strategies are increasingly being implemented by small and large businesses due to its effectiveness. SMS marketing is a great method that is used for brand awareness campaigns and is used by many advertisers and brand owners for engagement. This way of marketing is one of the fastest and easiest methods to market your brand message to targeted demographics. In Africa and around the globe the mobile adoption rate is tremendous. Almost everyone has a mobile device that can connect to the internet and in countries such as Nigeria, many people have more than one handset. Every year new and better handsets are released and if you think this is just a trend that will fade, think again. The mobile craze is here to stay and it’s not used just for a simple telephone anymore. It’s a complete communication device that is always connected and always on. Take advantage of mobile growth by utilising these mobile device as advertising medium. Target apps with mobile advertising With mobile advertising you are not just restricted to SMS marketing, but can also target specific apps that are featured on smartphones. People are using their mobile handsets for more than just talking and music, games, videos and various social networking apps are used daily on these devices. Did you know that you can reach your target audience at the right time when they are using their mobile device? To get this right, mobile advertising agencies such as InTarget can help you with your marketing message so that it can yield the best results. These messages are are powerful and influencing enough to motivate the recipients...How to build your Mobile Advertising offer
Mobile Advertising is about more than just cool images or occupying a kickass space online. It has to offer the consumer a reason to take action and turn into a loyal customer. How can you accomplish this? Start with one offer Decide what you want to offer your mobile audience. It could be anything from a discount on a product to a membership subscription, the arrival of new stock or directions to your website. Whatever you choose, start out with one offer (e.g. “We have new jackets in stock. Order yours now”). Having only one offer will help you to nurture your Mobile Advertisement and make adjustments along the way. Maybe your customers aren’t that interested in your jackets and would rather hear about the shoes you have on sale. But you won’t know this if you have multiple offers in your ad. A single offer will help you to effortlessly monitor your ad and gauge consumers’ reaction to it. Multiple offers can be distracting and get confusing – for you and your potential customers. Juggling a number of offers at once could lead to advertisements that aren’t well thought out. It is better to have one offer that is a success rather than four that don’t deliver results. Always have a strong call to action The call to action in your Mobile Advertising tells consumers what you want them to do. (E.g. click here for more info/ place your order/ visit our website.) The stronger the call, the more likely consumers will feel compelled to follow it. Elements of a good call to action are: It creates a...Revenue Women Free Promenade Clothes
Revenue Women Free Promenade Clothes An article that appears at various kinds of Prom Gowns and what your choice of promenade robe says about your persona. Though that is the promenade and you’ll do absolutely anything to have the most impressive gown at the occasion, you continue to want to decide on a dress that suits your body type. You will surely discover one thing to fit your peculiarity when it comes to type colour and development; besides, you may be guided aright on how to choose in keeping with the pattern of vogue for prom attire. The most effective thing concerning the prom gown is that you will discover a wide range of style and collection corresponding to night dresses, cocktail dresses, celeb clothes, social gathering attire or formal clothes. My promenade is coming up and all of the clothes within the shops nearby are so very boring. For highschool college students, the night time of plus size evening dresses their prom is probably one of the vital anticipated nights of the yr. Dress First is a web based gown boutique that offers a large selection of clothes for any occasion, together with Promenade. Pleats and folds around the bust, shoulders, and skirt make origami dresses very alluring. Women having an hourglass body structure can carry off any prom dress with élan. Not lacking more model discoveries, the one shoulder 2011-promenade attire have discovered its place in the pink carpet and so are the individuals desperate to indulge in the starry fashion. When you uncover the most effective pair of shoes, break in your sneakers for several days...5 Ways art galleries can use Bulk SMS Marketing
Art galleries have a niche target market and reaching out to them isn’t always easy. But it doesn’t have to be. With Bulk SMS, you can effortlessly win and keep the interest of your patrons (and artists) – without spending a fortune. Growing your opt-in list Giving away freebies is the best way to get people to sign up for your contact list. But what on earth can you give away – definitely not a painting! It is time to reach out to your affiliates or create new business relationships. Start of by thinking about the interests of your target market – what would they like to receive? Pairing wine and art is an excellent idea. Get in touch with a local winery and ask them to sponsor a few bottles of wine that you can give away for free. In return, invite them to your next exhibition so they can promote their goods. Sending invites Bulk SMS marketing is cheap and can reach hundreds of people at once. What better way to let people know about your next art exhibition. Getting to know the artists Most artists have their own websites with info about themselves and examples of their work. Put a link in your message that will take the receiver to the artist’s online profile so they can learn more about him/ her. It might just influence a patron’s purchasing decision or inspire them to bring along people they know will appreciate the artist’s work. Giving feedback Send a SMS to your patrons to thank them for their attendance – it shows that you care and will...
Reach your target audience with mobile advertising
Did you know that mobile advertising is the only marketing medium that can directly reach your target audience anytime, anywhere? Your customers can be reached with an effective mobile campaign at home, at work or when they are moving around. This opportunity is massive and cannot be ignored if you are interested in marketing your business. Mobile text messages like SMS has a better open and read rate than email and because mobile devices like smartphones are personal, it’s the easiest and best way to start engaging with your target audience for your business. With a smart mobile advertising campaign you can reach millions of people in Africa alone as more people are using their mobile devices to connect to the internet than traditional connectivity means. For businesses, it’s important that you keep in constant contact with your customers as this could mean repeat business. How are you currently communicating with your customers and target audience? You can use an email list and email them with special offers, coupons or discounts, but with all the competition floating around, it’s time to seek new ways of advertising your business and mobile could be your gateway to give you more access to your target audience. Why mobile advertising? Always on, always available: Your mobile device never leaves your pocket and it’s always on and always connected. It’s a direct link to your target audience. Connect directly with your customers: You can connect directly with your target audience as they take their mobile devices everywhere they go. This can be a great method when you integrate mobile advertising with your current customer service...Wedding ceremony Attire For Younger Brides
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Are you a solo act or part of a band? Did you know that you can use SMS Marketing to grow your fan base? It is as easy and cool as it sounds! This is how you can do it. First you need your fans to sign up to receive text messages. Growing your opt-in list might take a while, but you have many tools in your arsenal to work with. Start by offering freebies for every sign up, for example two tickets to your show, a complimentary drink or t-shirts with the band’s logo on it. These are all inexpensive gifts, but will add value to your campaign. Use your Facebook fan page and Twitter to drive subscriptions without it costing you anything. Once you have your SMS Marketing list, you can stay in touch with fans and draw bigger crowds to your show. You can: Send alerts: The fastest way to communicate with a large group of people is via texting. Now we don’t have to tell you that a lot of things can go wrong before a show resulting in delays or cancellation. Fans will feel less upset if they receive a short and fast explanation of what went wrong. But don’t only think about alerts in a negative way – you can also send messages when something awesome happens like the band signing up with a new sponsor or acquiring a record deal. Promote a mystery tour: If you have made a name for yourself in the business, you know that fans will pitch up no matter where you play. Make it exciting by sending...
Mobile banner advertising for smartphones in 2015
It’s 2015 and businesses that are looking for better brand exposure and to grow their customer base will most likely discover mobile advertising. This advertising medium is similar to online advertising with the exception that it’s for the mobile market. It makes sense for businesses to start with a mobile advertising campaign because they are targeting the always on, always connected device. It’s a massive industry as more people are accessing the internet from their mobile devices than traditional desktop connectivity. It will be foolish to miss this opportunity to tap into such a large global market. There are many mobile advertising channels that you can choose from and when it comes to marketing to specific mobile devices, targeting smartphones is a great choice. Even though the adoption rate of smartphones in Africa is nothing compared to the USA and some countries in Europe, it’s still a massive base you can target in Africa. Smartphones are intuitive mobile devices that allows the user direct interaction with all the functionalities of the device. This means that these devices are not only used to send text messages and make phone calls, but used to download apps, surf the web, play games, listen to music, watch videos and engaging with their social circles. By taking advantage of mobile advertising on smartphones, you can basically take advantage of delivering your brand message directly to people when they are using their mobile devices – which is always. Banner advertising on smartphones It’s a fact that smartphones handle banner ads in a great way and this is an awesome advantage for brands that want to use banner ads...Tips for Mobile Advertising beginners
So you have decided to try out Mobile Advertising for your business. Excellent choice! Now you are probably wondering how to navigate the mobile scene. We have a few tips that will make this easier for you. Know the basics ad options A mobile ad can consist of text alone or you can combine it with images and even sound. Text based ads will work on all mobile devices while those with pictures and jingles might only work on smartphones. An ordinary text ad looks a lot like the pay-per-click ads that normally appear on the top of a search page. An image ad is similar to a web-based banner ad that contains an image and is clickable. Know your brand and target market Your target market is always on the move – keep that in mind when designing your Mobile Advertising campaigns. You have to know the correct times to let your ad fly if you want to get maximum exposure. E.g. you will advertise dinner specials in the afternoon rather than in the morning when people are still thinking about lunch. Choose the right mobile ad network A mobile ad network is the platform you use to run your advertisement. Different networks will offer different options, so it is important that you choose the one best suited to your company’s needs. Some of the popular ones are: AdMob, Google Mobile Ads, InMobi, Jumptap, Mojiva etc. Compare things like their payment methods, capabilities and features, and scheduling options to find your perfect partner. Know the different payment methods There are different ways for you to cover the costs...Let Your Wedding ceremony Flowers Do The Talking
Decide A Plus Size Wedding ceremony Gown That You Love Promenade costume purchasing is an expertise I don’t wish on any mom of a teen! Your date requested you out based mostly on what he saw of you on a daily, daily foundation – not after he noticed you dressed for prom. The issue to dressing for particular occasions such as homecoming or the promenade is that young women look unsuitable in the event that they dress their age: in froufrou dress, young ladies/ladies look prepared for prom. Getting her to wear one among your used promenade attire might increase your gross sales for the upcoming 12 months. It is not typical of a promenade dress because it would not flare out and its definitely not shiny. Store around on-line at a promenade dress specialty website for one that will permit you to profit from your dream night time! The ironic factor about the worth of a marriage gown is that nevertheless costly it seems to you, no-one on the other facet of the fence plus size evening dresses is rubbing their arms with mercenary glee. The lower and shape of your marriage ceremony gown can convey elegance, sophistication and style. With a excessive waistline, you won’t have to worry a lot about dresses being too tight on the waist or hips. Begin out with a clear image of the type, top and colour of the sneakers you want and you will find the improbable promenade shoe to go with your prom dress. The actresses in the film are identified for their knee length attire with some of the...What to do with your Mobile Advertising call to action Part 2
Having a call to action in your Mobile Advertising is a must, but having the right one is even more important. The internet makes it possible to get more creative with your instructions than traditional advertising methods because it allows us to share content more easily. So, what can you direct mobile users to do? Visit your website This is probably the most popular call. If you have an online store on your website – even more so! Your website functions as your company’s central point of contact and contains all the info a consumer needs to get in touch with you. So instead of wasting your limited ad copy on all your contact details, simply refer consumers to your website. Watch your YouTube Video Having a YouTube video that describes/ demonstrates your products or services is an excellent marketing method. People love visuals! You can even take your television ad and easily upload it to YouTube. Put a link to your video in your Mobile Advertisement for an impressive call to action. Follow you on Social Media Social Media is a great platform for customer relations as well as marketing and research initiatives. But, people can be lazy and they don’t necessarily want to search for your channels or retype a URL they found somewhere. Take them directly to your channels by supplying the links to your accounts in your Mobile Advertising copy. Supplying it via SMS also creates an opportunity for an existing customer to forward it to a friend who is not yet a follower. Install your app Mobile applications can help to make a website...What to do with your Mobile Advertising call to action Part 1
All marketers know that an advertisement (no matter if it is printed, on the radio, appears on television or the internet) always has to have a call to action. How does it work if you have chosen Mobile Advertising? Can you do more with your call to action, or are you limited to a few standard choices? Let’s talk first about what a call to action is. In a nutshell, it is the instruction you give a viewer or listener at the end of your ad. This instruction tells the consumer what you want them to do: call you, go to your website or visit your shop/ offices. You want the action to compliment your ad and, of course, it has to make sense. For example: if you have an in-store promotion, you would encourage consumers to “get to XYZ grocer right now” instead of having a line such as “have a look at our cool photos on Facebook.” Your company’s Facebook photos might gain you more Social Media followers (not the aim of your ad) but it won’t encourage people to rush to your shop to buy products. That is why it is important that your advertisement’s call to action is a true reflection of what you want to achieve. The next question is: what can you do when it comes to Mobile Advertising? What can you instruct consumers to do? The good news is: you can do more than you can with traditional advertising! The sharing of links in particular can make your mobile ads unique. Think about it: brands rarely share links in traditional ad copy...How to get your Mobile Advertising noticed
Getting consumers to click is your ultimate goal with Mobile Advertising. But as with most things in life, it isn’t so easy – simply pasting a link to your website online won’t do the trick. What can you do to make your brand more attractive than others? Know your target market Yes, you know this one all too well. You can’t offer a product or service if you don’t know who will be interested in it. Now you don’t have to know everything to the finest detail of your target market (like the colour of their eyes) but you absolutely have to know the following: Their age: Each generation has their own perceptions, trends and interests. Their gender: Men and women don’t always find the same messages appealing Their location: Demographics are connected to culture and a way of life that differs from country to country – even from province to province. How they use the internet: Do you know what your target market searches for online and how they go about doing this? This is very important for your Mobile Advertising campaign, because it will mean the difference between getting noticed or ignored. Put time and resources into researching your customers’ mobile behaviour so you can be exactly where they need you. Stay on top of trends Trends are a sure way to draw attention to your offers. Just look at the power of internet meme’s – people love sharing it and creating their own spinoffs of it. How many times have you seen Grumpy Cat or the Stay Calm meme revamped and shared over and over again?...Steps to prevent fraud during Mobile Billing
Mobile Billing is the newest way of using your phone to make a payment. It is easy and convenient and people are wondering if this might replace ATM machines in the future. However, users are still a bit concerned about their financial safety when using this method. Sure, there are problems you can potentially encounter when paying with your phone. But it is no more (or less) risky than using internet banking, swiping your credit card or withdrawing cash at an ATM. The good news is that you can do a few things to keep safe and prevent fraudsters from getting their hands on your banking details. Also, providers have their own security measures in place to protect consumers. Examples are: Tokenization: and target removal: sensitive info like usernames and pins are removed during the payment process. Two factor authentication: The user is asked to provide two pins/ passwords in order to proceed with the payment. What can I do to protect myself? Keep your mobile device safe: Prevent people from physically using your phone, even if you lose it. Have a start-up password on your phone as well as one to log into the Internet or any applications you are using. The trick is not to make it something obvious like your birthday or your child’s name. Stay away from dodgy sites: Don’t get fooled by a fraudulent site – make sure they are authentic. Look for reviews and complaints on the web before you do any Mobile Billing transaction. People are sure to make a ruckus on the web if they feel the have been treated unfairly...Why a SMS platform is ideal for market research
Market research is always a time consuming and expensive process. But with the revolution of the mobile phone, getting to know your target market as never been easier. A SMS platform is perfect for this! Availability The whole of the African continent now has access to mobile phones. Consumers are easy to reach and distance isn’t a problem anymore. You can take your research wherever you want your brand to go. Also, because they take their phones with them everywhere they go, they can answer your questions any time they want. E.g. during their lunch break at work or in front of the television in the evening. Simplicity People simply don’t want to be bothered with lengthy questionnaires and surveys. They lead busy lives and have a short attention span, which means they lose interest quickly. Luckily, a SMS platform forces brands to keep their questions short and to the point. Consumers find this much more appealing and consequently it makes them much more willing to participate. Speed and cost Mobile users can type and send their answers in the blink of an eye. But a brand can also bypass some of the processes that would have slowed them down in the case of traditional market research. No designing, no printing and no manual capturing of data! This also directly influences the cost of your research. You don’t need to hire people or pay for services if you aren’t using traditional processes. Not to mention, buying SMS in Bulk is cheap. And you don’t need an expert to type a text message – anyone can do it! Don’t be...