Why Mobile Vouchers will drive sales

Brands often question the power of Mobile Vouchers when it comes to increasing their bottom line. Can one freebie lead to a customer making multiple purchases or becoming a client for life?

According to a recent survey in the United States, mobile coupons can trigger 51 percent of consumers to shop in-store. The key to a successful mobile voucher campaign lies in the relevancy of it. Serving the correct content at the opportune time means the difference between the customer making a purchase or walking out. For example: If your discount or freebie can pop up on a customer’s phone while that customer is either in the vicinity of your store already in your store, there is a good chance that the customer will react on it.

Everybody loves a bargain, and mobile shoppers are no different in that aspect. According to the survey, 33 percent of people said that they have hunted for coupons on their mobile phones. Approximately 26 percent of consumers took their Mobile Voucher to the physical store to make a purchase.

The difference in behaviour of the different age groups is also interesting to note.

• Consumers aged 18 – 34: 39% bought something at a physical store with their mobile coupon. Also, 71% of them used their Mobile Voucher in an online sale.
• Consumers over the age of 35: 18% used their coupon for in-store shopping while 42% redeemed it on an online sale.

This is a cool finding! 63% of consumers say that if they receive a voucher on their phone while they are in the store, they would be more likely to make a purchase.

But that’s not all. Consumers admit that they are actively searching for these rewards on their phone before making a purchase decision. It would seem that it is one thing that teenagers and parents have in common. More parents than non-parents admitted to mobile coupon hunting while the under-34 year olds followed this pattern more closely than their older counterparts.

Looking at all these findings it is clear that Mobile Vouchers are very attractive to customers and will therefore yield positive results. s

anton