Content was a big deal in Mobile Advertising last year, and experts predict that 2015 will blow everything out of the water. So, what exactly do they think is going to happen?
Measurement and technology
There is no way around it: You have to be able to measure your campaigns to see if you are successful or not. Brands will (or rather should) take content measurement more serious to ensure that they don’t miss out on potential sales opportunities. Setting goals and planning strategies is key.
We should also see either an improvement in current metric systems or the rise of completely new ones to make the lives of marketers easier. Tracking Mobile advertisement clicks from to start to finish (and everything in between) will be a big focus point for developers. Brands will also need to gain a better understanding of the workings of Social Media and SEO. Digital marketers in particular will have to wise-up on the workings of front- and backend web coding.
Participation
Mobile advertising content (whether it is a simple SMS or a flashy banner ad) will become more targeted, and more personal. The end goal? Participation. Marketers can’t sit in their offices and ponder over what customers want, they will have to enlist the help of their customers to figure this out. There is no more space for guessing or simply blindly following old ideas.
No more silos
Companies as a whole should foster better collaboration between different departments. After all, for mobile marketing to be successful, you need different people/ teams to work together and share ideas. The digital marketer/ team can’t be a little island on their own, and neither can they be stuck in a corner as an afterthought. Digital marketing agencies might also see an increase in clientele as brands are looking for someone to take the headache away of figuring this all out for themselves.
What are your predictions for the Mobile Advertising space in 2015?
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