QR, or Quick Response Codes, are exactly that. They are a mobile marketing tool that provides a quick and easy method of getting information to consumers.
QR codes are basically offline hyperlinks that direct cellphone users to online content. This 2D barcode can be read by a free QR reader app that you can download across different app stores.
Some little-known benefits that QR codes have over other marketing mobile bearers include the following:
They provide context to brands, campaigns and causes.
Consumers are presented with such a vast number of advertising messages every day that, by necessity, brands try limit the amount of content that immediately accompanies those messages in an effort to get noticed. This of course limits the consumer’s ability to learn.
QR codes enable those consumers who do notice your message to find out more about it without overloading that initial point of contact with too much information.
They offer unparalleled diversity.
Once the consumer has scanned the QR code, it can redirect them to just about anything: a web page, phone number, vCard, calendar event, SMS message, and even geolocation information. The consumer’s downloaded QR code reader is a portal to a vast array of awesome commercial content that can really get creative brains thinking.
They help to better measure impact.
In one famous example from several years ago, Calvin Klein Jeans replaced racy billboards with QR Codes. Not only did this please city authorities who were concerned with the original edgy outdoor content, but it’s often difficult to measure engagement with billboards, and QR codes help advertisers better measure their impact.
All of this can be done in an easily-accessible, offline environment.
While South Africa boasts a record number of total mobile phone users, and a growing smartphone user base, data costs remain relatively pricey. Many consumers try limit their use of data-intensive apps so it’s great news that consumers can interact with QR codes in an offline, as well as an online environment.
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