Welcome to our Blog!
Everything about Mobile Advertising!
InTarget in the News: Mobile Media Advertising Opportunities Forum
Mobile devices are becoming a key platform in marketing strategies to deliver integrated and effective communication campaigns. This was the key message at the recently held Mobile Media Advertising Opportunities Forum in Lagos organised by MTN Business, the business-to-business unit of MTN Nigeria, in collaboration with InTarget Africa. Mr. Lazarus Muchenje, CEO, InTarget Africa, highlighted the business imperative for brands and marketers to adopt mobile advertising as a cost-effective means of reaching a profiled target audience and deliver comprehensive and watertight integrated marketing communications plans on a budget-friendly platform. For the full article, visit: MTN Business Drives Mobile Advertising in Nigeria Full article: MTN Business Drives Mobile Advertising in Nigeria In a world where more and more of our daily critical activities are increasingly done on the go, mobile devices have emerged the next viable platform which today’s marketing professionals interested in delivering effective integrated marketing communications campaigns can no longer afford to ignore or leave out. This was the key message that came across at the recently held Mobile Media Advertising Opportunities Forum, organised in Lagos by MTN Business, the business-to-business unit of MTN Nigeria, in collaboration with InTarget Africa. The forum further highlighted the value of the MTN Mobile Ads service, which offers advertisers and brands an opportunity to connect directly with mobile phone users. The service includes an array of channels that can be mixed and matched to create different levels of engagement. Speaking at the forum, Mr. Tsola Barrow, acting Chief Enterprise Solutions Officer, MTN Nigeria, described mobile advertising as a targeted and effective engagement platform, adding that the MTN Mobile Ads service offered a world of opportunities, in addition to...
Mobile advertising is here to stay
With new apps and features being launched on mobile devices every day and millions of people are reachable directly in their pockets, it’s no wonder than mobile advertising is becoming a major part in marketing. Marketing over mobile devices is increasing year on year and it doesn’t look like it will be stopping any time soon. The market is open and there are many opportunities you can grab by implementing a mobile advertising strategy. To give a simple example; Peter is running a hardware business in Johannesburg and was looking for ways on how he could expand his business. Yes he could have joined a variety of networking groups for new ideas within the Johannesburg region, but he did it differently. He wanted to find a method of delivering hardware anywhere in Johannesburg that is cost effective and that will help him expand his business. Peter began studying marketing trends and he noticed a lot of ads on his smartphone while doing research. He then realised that he should maybe try to advertise via mobile so he started with a campaign and began running it through various mobile advertising networks. Peter had forgotten his son’s birthday and when his wife texted him a remind of the birthday, he started to stress, when all of a sudden his ad pops up. He immediately ordered and before he arrived home, a new toolbox that his son wanted had arrived. This is smart and this is how it works. Solving everyday problems with the ease of a mobile device. Mobile advertising is full of opportunities Even though the example above might be a bit dramatic, just...Why Mobile Vouchers will drive sales
Brands often question the power of Mobile Vouchers when it comes to increasing their bottom line. Can one freebie lead to a customer making multiple purchases or becoming a client for life? According to a recent survey in the United States, mobile coupons can trigger 51 percent of consumers to shop in-store. The key to a successful mobile voucher campaign lies in the relevancy of it. Serving the correct content at the opportune time means the difference between the customer making a purchase or walking out. For example: If your discount or freebie can pop up on a customer’s phone while that customer is either in the vicinity of your store already in your store, there is a good chance that the customer will react on it. Everybody loves a bargain, and mobile shoppers are no different in that aspect. According to the survey, 33 percent of people said that they have hunted for coupons on their mobile phones. Approximately 26 percent of consumers took their Mobile Voucher to the physical store to make a purchase. The difference in behaviour of the different age groups is also interesting to note. Consumers aged 18 – 34: 39% bought something at a physical store with their mobile coupon. Also, 71% of them used their Mobile Voucher in an online sale. Consumers over the age of 35: 18% used their coupon for in-store shopping while 42% redeemed it on an online sale. This is a cool finding! 63% of consumers say that if they receive a voucher on their phone while they are in the store, they would be more likely to...Is the industry jumping the gun with Mobile Advertising?
With the internet side of Mobile Advertising catering mostly to Smarthphone users, many brands are wondering if Africa is really ready for this form of advertising. After all, a big chunk of the consumer market still owns cheap, ordinary phones with no or limited browser capabilities. Are we jumping gun with this? It is true that the migration to Smartphones has started of slow because of the expenses related to it. But, it is increasingly picking up speed. How can we say this? Mobile Carriers have realised the importance and advantages of Smartphones over feature phones and are actively encouraging their clients to upgrade. They too want to give their clients access to more advanced services and products. We are seeing cheaper options gradually entering the phone market, which means that within a few years, Smartphone users will outnumber feature phone users by far. So, while every consumer in South Africa might not own a Smartphone yet, it is simply a matter of time. In fact, it is said that Smartphone usage overall is increasing by 20 – 25% per year. We are also seeing more and more brands achieving success within the Mobile Advertising space – like MTN, Vodacom, KFC, Intarget etc. They have the advantage of starting early and using their time to perfect their mobile marketing. By the time their competitors join the fray, they are already experts in their field and setting the tone for things to come. Another clever thing these successful brands do is starting with the non-Internet side of Mobile Advertising first. That would be text messages, MMS, USSD and mobile billing...Why you should consider Mobile Advertising for your brand
We are often reluctant to try new things when it comes to our business or brand. Mobile Advertising is one of those things. There are so many people offering so-called “quick fixes” or “easy solutions” that it is no wonder that business owners and marketers take new marketing methods with a pinch of salt. Add to that how quickly any trend can lose its charm, and it is no wonder that brands aren’t simply just jumping on every marketing bandwagon that comes chugging along. But, Mobile Advertising is no trend or quick fix. It is simply a smart way of marketing that will help you to communicate more effectively with consumers. No tricks. No funny business. Even though the concept is still foreign to some, cell phone-based marketing is catching on. Whether your message is directly texted to an existing customer’s phone or a potential customer sees it when they browse the mobile web, you are sure to get noticed. Another cool thing about this type of marketing is that it isn’t only used to drive hard sales, but also to spark engagement and conversation between customers and your brand. The digital side of Mobile Advertising is mostly focused on the Smartphone user because they are the ones who usually use their phones for Internet browsing. Smartphone usage is increasing around 20% plus per year, which means that a few years from now most phones will be Smartphones anyway. So if your fear is that digital Mobile Advertising is still a bit niche, you can rest assured that it won’t be this way for long. If you can get...The pros and cons of Mobile Advertising
As with any type of marketing, Mobile Advertising also has its pros and cons. The good news is that the pros outweighs the cons. So, what exactly are we looking at? The Advantages Instant reach: Customers always carry their mobile phones with them, which means instant reach and instant response on your marketing message. Plus, you can reach a mass amount of users all at the same time. Low cost: Unlike traditional advertising mediums, Mobile Advertising is relatively cheap and comes with a range of options that differ in price. This means that small businesses and entrepreneurs aren’t excluded. There is something for every budget. Convenient to use: Creating content for mobile is much easier (and cheaper!). A brand can keep things simple without having to worry that customers will literally throw away or overlook their communication attempts. In fact, users can carry the info with them until they are ready to respond. Potential to go viral: Because Mobile Marketing is a form of mass communication, it has the potential to go viral. Mobile users love to share and forward interesting or delightful texts, videos and images with their friends and family. Insightful analytics: You can easily track and analyse what happens with your Mobile Advertisement. Just to name one: you can see where in the world a mobile user resides. This useful and accurate insight into mobile user behaviour will help you to create highly targeted messages. The Disadvantages Too diverse: Mobile Phones come in different shapes and sizes, which makes it harder to pinpoint a “standard” for mobile marketing messages. Also, not every person uses the same...What makes Mobile Advertising the cool kid on the block?
You might have heard a lot more talk about Mobile Advertising lately – it seems that it is the new cool kid on the block. But why all the fuss? Is it really the next marketing step for brands to take, or is it just another trend that will quickly fade away? To understand the hype about Mobile Advertising is to understand the humble mobile phone itself. Everything that is great about your cell phone, can be emphasised through wireless marketing. For example: Always connected Due to the fact that people always carry their phone on their person, mobile is an “always connected” medium. People receive and read their messages almost instantly no matter where they are – at home, at work, watching the kids play soccer etc. They rarely switch off their phones. Thus, unlike traditional advertising channels, your customer can receive your message in the palm of their hand. Anytime, anywhere. More than just advertising Mobile Advertising can be personalized to make people feel like they aren’t just one in a thousand customers reading your message. Plus, you can do so much more with it than simply sell your product – you can also use it to build lasting relations with your customers. The branch of mobile advertising that consists of texting is especially useful in this regard. Bells and whistles Videos and MMS as well as mobile display ads can be equipped with some bells and whistles that will evoke an emotional response from your customers. People love colourful graphics and images that inspire them to take some kind of action. Unlike an advertisement in a...Common SMS Marketing mistakes and how to fix them Part 2
How difficult can SMS Marketing be? Well, it is fairly easy actually, but that doesn’t imply that you can’t make mistakes or use it in the wrong way. The following common mistakes are best to be avoided. Not providing an Opt-out option Not only will this drive customers insane who no longer wish to receive your messages (resulting in the boycott of your business) but it will land you in hot water. According to the WASPA guidelines, you must always give your subscribers an opt-out option. The solution: Tell customers that they can reply “stop” or “no” at the end of your text. Spamming your customers You are excited about your products/ services and you can probably talk about it all day long. Unfortunately you can’t apply that to SMS Marketing. If you send too many texts, customers will get annoyed and angry and unsubscribe from your list. Always remember that you are entering your customer’s personal space by texting them. The solution: How many is too many? Put the shoe on the other foot and ask yourself: How many times a week would I want to hear from MY favourite brand? Not telling your customers what action to take Your customer opens your SMS Marketing message and all it says is: “Summer sale now on.” Your customer is most likely thinking: “Okay, so what?” Why? Because you didn’t tell her what to do with the info. Should she visit your store or order the goods on your website? Oops, you just wasted a golden opportunity! The solution: provide a clear call-to-action telling your customer exactly how to respond...
Mobile advertising in 2015
Mobile devices are getting more popular by the day and each one that is launched has more advanced features than the previous version. This makes these devices useful in our daily lives. On a daily basis you will find me browsing the internet, reading various product reviews, catching up on the latest news items, playing a game or two and engaging in my social circles through my smartphone. Smartphones are so much more than just a device you can use to call someone. It’s an always on always connected device and a gateway to the online universe. The growth and trend of smartphones is staggering and there’s no sign of it stopping anytime soon. This is causing many brands to morph their current marketing campaigns to be mobile, ready to support their business goals. Still a bit skeptical if you should start with a mobile advertising strategy? Read a couple of facts below on why this medium shouldn’t be ignored. What is mobile advertising? One mobile advertising method widely used is text messaging, where you can basically advertise your services, products, vouchers, etc. by the means of a text message. There are various ways you can build your text messaging database; it’s similar to email marketing where you can run campaigns, where your target audience needs to submit their mobile numbers to get updates, win something or to subscribe to the database. Once they are subscribed, they will receive a message asking them to confirm their subscription by replying to the text message – this is known as a double opt in. Once they have confirmed their subscription, they are...Common SMS Marketing mistakes and how to fix them Part 1
Mistakes are part of life, but when it comes to you business, unnecessary mistakes can affect your bottom line. We take a look at a few common SMS Marketing mistakes and how you can avoid them. Not telling customers who you are You might put your company’s name in your texts the first few times, but then you either forget to do it again (you assume your customers know who you are by now) or you simply don’t have enough characters to spare for a name. Don’t assume the message receiver automatically knows the message is from you. The solution: If your problem is that your business has a lengthy name, simply shorten it. E.g. “Johnny’s Car Repairs” can become “JCR”. Sending out error-filled messages Spelling and grammar might not seem like a priority for SMS Marketing, but it could actually make customers opt out of your messages. It creates a bad image if you don’t pay attention to details. Who wants to spend their hard earned money at a company that can’t even spell – how will their service be? The solution: Always double check your texts before you send them out. Having a second pair of eyes to scan your messages, is a must. Not using all the marketing tools in your arsenal Okay, so you might think that running a SMS Marketing campaign across all your channels, defeats the purpose of it being a mobile based campaign. While there might be seem truth to this, the actual mistake you are making is creating exclusivity – and not in a good way. The only people who will...4 Things to look for in a Mobile Advertising Network
Nobody wants to waste tons of money researching and trying out different Mobile Advertising networks. How can you determine what will work for you and what won’t? We give you five things that you can look at to help you make good choice. Demographic targeting You want to combine your efforts with a network that targets the audience you want to reach – specifically by demographic location. (This is also referred to as the fill rate). If you only want to advertise in South Africa, it makes sense to choose a Mobile Advertising network that don’t just target, but successfully targets, that region. Effective cost per thousand impressions (eCPM) eCPM is calculated by dividing total earnings by total number of impressions in thousands. What does that have to do with your ad network? Well, the network’s eCPM combined with its fill rate and your expected monthly ad requests, could give you an idea of the potential earnings you could get when making use of this particular network. User experience If the mobile user has a bad experience with a Mobile Advertising network, your app or advertisement will also fail. How on earth will you know if your customers could potentially have a bad experience? Unfortunately, it is not that easy. But, you can find out how your ad will appear to the user when they make access the website or app. For example: if your ad is interruptive to the customer, they will click it away without a second thought. Payment options There are different ways to pay for your ad as well as pay your ad network provider....
How to choose a mobile advertising network
Not all mobile advertising networks are exactly the same. Choosing the right one can push your brand to new heights, while the wrong one can yield little results – except a hole in your bank account. Blind Networks Blind networks are the scooters of the Mobile Ad network world. They are cheaper, but also don’t come with all the cool bells and whistles. These networks usually target content channels such as news or sport. Not bad, but you don’t get to choose which websites display your ad. This will of course make it more difficult for you to evaluate and measure the success of your ad, because you have less control over and knowledge of the process. Premium Blind Networks Now things are starting to look up. Premium blind networks can be considered the family car of the bunch. You get a little more bang for your buck with higher end publishers such as newspapers or operator portals. Although still limited, you can be offered specific spots on sites or choose between sites that have both search and display ads. Premium Networks If you want the Ferrari, you will have to be willing to spend more than a few bucks. These Mobile Advertising networks offer prime spots on popular sites. They have a multitude of targeting offers to choose from, but most importantly, you know what you are paying for. But how do I go about choosing the one best suited for my business? There are a few factors you can look at – like the pricing range and payment options. Different networks offer different ways for you to pay...Spread the love with Bulk SMS marketing
It’s February and everybody is getting ready for the next big thing on the calendar: Valentine’s Day. The competition is fierce and the time is limited. How can you make sure that your brand’s voice is heard? With Bulk SMS marketing! Love it or hate it, but Valentine’s is a big deal for restaurants, jewellery shops, the clothing and perfume industry, chocolate manufacturers, florists – you name it. But what makes this day a little different than Christmas for instance, is that the hype doesn’t begin three months in advance. Your brand has a few weeks tops to get your message across while making sure it doesn’t get lost in all the marketing noise. You need a medium that is fast and on the money – like Bulk SMS. You can count on the fact that consumers are just as pressed for time. Last minute gifts will be bought and those who ordered products in advance will want insurance that their gifts will be delivered to their loved ones in time. Having staff scramble to help impatient customers on the phone and in your shop could lead to mistakes or delayed customer service – and yes, grumpy customers. Why not try thing a bit different this year. Try it the mobile way. Use Bulk SMS marketing to: Inform people of exclusive Valentine’s Day specials. Notify your customers that you will be open a few hours later on 13 February for emergency Valentine’s shopping. Invite people to order your products or make use of your services by texting you. Keep customers in the loop about their purchase orders. Confirm that...USSD: everything you have always wanted to know
Unstructured Supplementary Service Data, USSD Push, Premium USSD, USSD shortcodes… what does it all mean? Let’s find out! What is USSD? USSD is short for Unstructured Supplementary Service Data. It is a menu-based technology that a mobile user can interact with. Typically this is used for product purchases or to answer general enquiries that have set answers. The number (called a USSD Shortcode) that the user dials usually starts with an asterisks and ends with a hashtag. Are there different types of USSD shortcodes? Yes: there are three. The standard rate: the end-user pays a standard fee for using it. The premium rate: the end-user pays a premium fee Reversed billed: the end-user can use the code for free Is USSD the same as SMS? Not quite, although all mobile phones can receive these messages. Unlike a text message, you can’t store a USSD message on your phone, because USSD is session based. When the session ends, the message disappears. This makes USSD a popular method for sending sensitive info to clients like passwords or pins. Also, USSD messages can contain 22 characters more than a SMS Is it fast? For sure! In fact, it is almost three times faster than SMS. It is also not dependant on things like internet connectivity. How does a user gain access to a USSD menu? There are two kinds of USSD messages: Push and Pull. A mobile user accesses a Pull menu by dialling a shortcode, while a Push message is “pushed” onto the user’s phone by the sender (business). Push is usually used for things like sending pins or marketing messages,...Mobile advertising content marketing predictions for 2015
Content was a big deal in Mobile Advertising last year, and experts predict that 2015 will blow everything out of the water. So, what exactly do they think is going to happen? Measurement and technology There is no way around it: You have to be able to measure your campaigns to see if you are successful or not. Brands will (or rather should) take content measurement more serious to ensure that they don’t miss out on potential sales opportunities. Setting goals and planning strategies is key. We should also see either an improvement in current metric systems or the rise of completely new ones to make the lives of marketers easier. Tracking Mobile advertisement clicks from to start to finish (and everything in between) will be a big focus point for developers. Brands will also need to gain a better understanding of the workings of Social Media and SEO. Digital marketers in particular will have to wise-up on the workings of front- and backend web coding. Participation Mobile advertising content (whether it is a simple SMS or a flashy banner ad) will become more targeted, and more personal. The end goal? Participation. Marketers can’t sit in their offices and ponder over what customers want, they will have to enlist the help of their customers to figure this out. There is no more space for guessing or simply blindly following old ideas. No more silos Companies as a whole should foster better collaboration between different departments. After all, for mobile marketing to be successful, you need different people/ teams to work together and share ideas. The digital marketer/ team can’t...Artificial Wig Care
Artificial Wig Care Clinical features of sample baldness in girls usually occur throughout early teenagers and late center age. It is because celeb impressed wigs are not any completely different from different kinds of wigs except the pattern. Lace Front Wigs: If you want to type the hair away from the face, then lace front wigs are your greatest wager. The best priced Human Hair Wigs are those comprised of European hair and will actually price you a fortune. A very famous singer, Cher, has been sporting long wigs for all her stage performances for the previous forty years in black, blonde, purple, straight or curly. A wig with no style to it Lace Wigs is without doubt one of the dead giveaways that the wearer is a person in a costume! Due to this, they find yourself buying & sporting a wig that’s high in quality, but lacks in style. That is also true for those who simply want to have the ability to change around their hair from time to time from what it normally is. Nonetheless, if you wish to be certain that your hair will look reasonable, then you definitely want to be sure to go with human http://www.alicewigs.com/wigs/browse/lace-wigs.html hair wigs. If money in not an issue with you when buying womens wigs, think about a hand-made one. You’ll love the high quality of your human hair half wigs if you find the proper wig for you – so shop for your half wigs at the moment! Usually, there are 3 sorts of wig development: customized-made, hand-made and machine-made. Machine-made wigs can look quite actual...10 Reasons to use a SMS Platform for customer communication
The days of phone calls and emails for customer communication are long gone – having a SMS Platform is the ultimate way to go. And we can give you ten very good reasons why! 1. It is the new “word of mouth” because it is so easy to forward text messages to friends and family. 2. It helps to create customer loyalty because you can provide users with any information they want, and at the drop of a hat. Keep them up to date or wish them a happy birthday. 3. It improves communication with consumers because it enables you and the customer to exchange info in real time. Problems are resolved quicker, which results in happier customers. 4. It is one of the best forms of mass communication available. You can reach thousands of people at the same time – without breaking a sweat. 5. It gives you a foot in the door. If someone is already willing to give you their phone number, it won’t take much to convince him/ her to purchase your products. 6. Opting out of SMS Platform campaigns is easy. Even though you don’t want people to unsubscribe, it will save you money in the long run because you won’t be marketing to people who aren’t interested in your brand. 7. Text messages are very cheap, especially if you buy them in bulk. Compare it with traditional marketing methods and you won’t believe how big the gap in cost differences is. 8. It is a good marketing tool on it’s own, but can play well with others too. Combine it with your other...
Increase your brand reach with mobile advertising
It’s 2015 and a fact that digital advertising is the future of growth for any business that are looking to increase their brand awareness online. Online advertising is busy overtaking traditional advertising methods and with huge advantages such as easier segmentation, targeting and measuring ROI, it’s here to stay. Another medium that is starting to emerge is mobile advertising. This is a method of advertising via mobile devices where smart phones are mainly targeted but tablets also fall in this category. While mobile marketing is still relatively new especially in African and Middle East markets, due this mediums versatility, it’s in the pipeline to happen soon. The uniqueness of mobile advertising is it’s reach with the proliferation of lower-priced mobile phones and tablets entering the market. Mobile and tablet usage is growing globally and there’s no sign of it stopping anytime soon which makes these devices and an integral part of marketing especially if you are in a competitive market. Benefits of mobile advertising Reach: The reach of advertising via mobile is huge as more people are starting to access the internet from their mobile devices. Taking advantage of this now will definitely give your business an edge as this is not stopping anytime soon. The easiest method of mobile advertising is running SMS marketing campaigns where you can send uniquely crafted short messages to a list of users. The open rate of SMS is high as people will instantly receive a notification that they have received a new SMS. Save money: With any marketing campaign, the costs involves always plays a big role. With mobile advertisements you can cover...Particularly For Brides
Cheap Prom Gown Prom clothes should not have to be a single coloration with beading or bows like they often had been years in the past. Previously, shopping for a prom gown was restricted to bridal retailers, boutiques, and malls. You can attempt this look by searching by the varied sites on-line that cater in the direction of such a method. Easy and elegant prom clothes might be simply as dramatic as a few of the racier styles that we have also been seeing increasingly of. The more conventional your prom gown, the less probably it’s that you will see it on another person at your promenade. Right here elaborations, transparent materials and classic cuts combine to create promenade dresss that look straight off the crimson carpet. For classic vintage and timeless types, watching classic motion pictures or soaps operas like the ‘I Love Lucy’ show, ‘Completely satisfied Days’, or the outdated romantic classics like ‘Sound of Music’ will go a long way in giving you nice prom trend concepts. If in case you have sufficient finances and bills doesn’t matter to you that much, then you’ll be able to choose a very elegant debut celebration by celebrating it in a very first rate place like making a reservation in a 5 star hotel but you have to plan it forward of time like, three months ahead earlier than the precise date of the get together. Vibrantly-colored clothes with sophisticated embellishments are very talked-about now. To offer yourself wholesome, shiny hair to match your lovely dress, you’ll want to wash your hair with a chiffon wedding dresses clarifying shampoo...Find A Plus Dimension Wedding ceremony Robe In The Bay Area
Find A Plus Dimension Wedding ceremony Robe In The Bay Area Prom season can be right here earlier than we know it. Kendall Jenner , 17, and little sister Kylie Jenner , 15, are exhibiting off among the hottest kinds. While you’ve gone by way of all these steps, you’re certain to have accessed all the marriage dresses obtainable to you – and you will very probably save your arduous-earned money if you end up discovering low cost marriage ceremony clothes accessible http://www.qualitypromdresses.com/ solely from an Internet vendor. Gothic promenade clothes are typically black or darkish in colour, accentuated with wealthy reds, purples or blues, among different colors. It’s that time of year, again, where you are both seeing individuals preparing for the prom or we’re beginning to see more commercials for stunning clothes. Both might be purchased from any major online bookstore and have great recommendations on buying wedding ceremony attire. Mother and father of the bride and groom are often the second most essential people on the wedding. You can find ombre everywhere – from nail polishes to hairstyles to promenade plus size evening dresses dresses. For those who might search a extra traditional model prom dress, Jovani’s extra conventional prom gown stays a traditional favourite for the designer. I feel that for teenage girls looking for prom attire, you will need to seek the advice of with parents concerning the price range if the youngsters are not paying for the prom clothes themselves. Colours: All the time attempt to go for stable dark colours, when on the lookout for any cocktail costume or dresses for a...Use Wholesale SMS to collect your payments
Are you still trying to get your payments from clients the paper-based way? Step into the 21ste century and use Wholesale SMS to easily send mobile statements right to your customers’ phones. If you have been relying on snail mail to communicate with your clients, the recent post office strikes must have been extremely frustrating. And who knows when (or how many times) it will happen again. The country’s electricity problems aren’t helping either, because emails and faxes can’t work without power. But there is no need to struggle and lose money and sleep because your statements, invoices or other documents don’t reach your clients in time. Wholesale SMS will take care of this in a way that is both cheap and very efficient. Customers on the lower end of the LSM scale might not always have access to emails. Those with browser capabilities on their phones are more likely to spend their money on airtime than data for browsing. Also, they often live in areas that don’t have a fixed address, making it difficult for them to receive any paper-based communication. Mobile communication benefits both the customer and the brand. Customers can receive their statements in a way that suits them best, and the business can have a better grip on their communication processes. Why waste money on printing and postage costs when Wholesale SMS is cheap and trackable? Yes, you can actually see if your customers are receiving your texts, unlike a letter in the mail. It also eliminates the human error factor – mail gets lost, addresses are written down incorrectly etc. If for some reason...Does your brand understand the mobile marketing shift?
By now you probably know that Mobile Advertising and marketing are becoming a trend. But knowing the why and how will help you to better understand just how important it is to be part of this shift. The more people get, the more they want – that is the main driving force behind mobile marketing. We started off with wired phones, then we got cellphones, and every time a new cellphone hit the market it was able to do a little more (and look much better) than it’s predecessor. As we get more functionality from our phones, we also expect more things to happen on it – especially on the consumer front. Can you remember a time hen we didn’t have social media? It wasn’t so long ago, yes, but now both consumers and brands can’t live without it. Think about it: how many people can your brand reach via Facebook than it could when Facebook didn’t exist? But, just like with anything new, some brands are still skeptical about the power of Mobile Advertising and marketing. In fact, some of them are still reluctant about embracing social media, and you can be sure they are feeling the loss in their bottom-line. Kids get it, so why don’t we? As Steve Gardner said at 2014 DMX conference, you can see how kids understand the progression of mobile in the way they expect even a television screen to have a swipe functionality, because that is how their phones work. But it doesn’t stop there. Brands also need to understand how to lure and keep their customers through Mobile Advertising and...Everything you need to know about SMS short codes
Maybe you have heard of SMS Short Codes or perhaps this is a completely foreign term for you. Not to worry, we will tell you everything you need to know about it. What is a SMS Short Code? Brands use shortcodes to get customers to opt in for their SMS Marketing campaigns. These codes naturally differ from country to country, but usually consists of 5 or 6 digits (e.g 34561). The mobile user has to type a message on his/ her phone, then send it to the particular number to elicit a desired response. What do consumers say in their message? SMS Short Codes are usually accompanied by a keyword. The reason for this is because a business can have more than one code, or they might be sharing this code with another business. The keyword helps the service provider to effectively differentiate between campaigns. A keyword can be something like the word “competition” or the brand’s name. But, a mobile user isn’t limited to text alone. They can also send images and videos to the number. Dedicated versus shared codes As we have mentioned previously, a business might share a code with another business, or they have the code all to themselves. (The latter is a dedicated shortcode.) Both have advantages and disadvantages, especially in terms of cost, and it will depend on your brand’s needs which one you choose. How do consumers get hold of the code? Brands usually advertise their code(s) online, in store, television, billboards, printed advertisements etc. It is up to you how you want to convey this info to your customers. Will I...