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Everything about Mobile Advertising!

What makes a good Mobile Billing experience?

Providers of Mobile Billing and applications are constantly faced with the question: what do consumers want? Because if the experience you are providing is substandard, you will lose clientele very is a big deal for everyone. Your clientele wants to feel comfortable when making use of your applications. You need to foster an environment of trust by ensuring that your portal is indeed secure. Free stuff: you are under no obligation to give anything away freely as part of your service, but people are always looking for a bargain. Why not make one of your services or products free to encourage sign-up of new customers. People are more likely to spread the word about you if you do. Device compatibility: something that is often over looked when it comes to Mobile Billing and applications, is device compatibility. It doesn’t matter how kickass your service is, or how fancy the mobile statement waiting to be delivered, if your customers can’t access it via their particular phone you are throwing money in the wind. For a good Mobile Billing experience, get in touch with Integrat right...

How Mobile Aggregation are changing our lives

We use our cell phones on a daily basis without thinking too much of what goes on behind the scenes. Many people are unaware of the fact that if it wasn’t for Mobile Aggregation Service providers, a lot of the things we take for granted, would not be possible. Because of the merging of mobile platforms, web technology and the latest hardware and software, we can do the following on our phones: Read the latest news bulletins Check the weather Pay our bills Download ringtones and movies Play mobile games Receive alerts and notifications about things we deem important Phones aren’t only good for talking and texting – those days are long gone. Our wireless handsets have part of our lives, almost like a second heartbeat. Mobile Aggregation has allowed us to use our phones for anything from education to healthcare and entertainment. Did you know that we are now able to receive live or cached classroom instruction or vocational training in a mobile and distance-learning environment? Wow! It has opened up a whole new world for people, young and old, who don’t have access to books or learning materials. The same is possible for people who live in countries where access to banks and credit cards are a luxury – mobile billing is bridging that gap. All over the world people are relying on their phones to get them through their daily routine. It influences the why, when, with who and how often we communicate. Mobile Aggregation has made everything faster, more personal and highly interactive. Whether we use wireless communication for work or play, one thing is...

Can Mobile Aggregation Services boost my revenue?

When it comes to Mobile Aggregation Services, companies want to know if the money they spend will be worth every penny. After all, the aim of every business is to make money – not lose it. The answer is a resounding yes! If you use these services correctly, you can easily boost your revenue. Make use of mobile platforms to get your clients on board. It doesn’t matter if your primary aim is to build a lasting relationship with your customers, have and remind them how your product can benefit them during the Holidays. Remember that there are millions of companies out there vying for the attention of consumers on a daily basis. People forget brand names and advertisements quickly if it doesn’t appeal to their emotions, or if they aren’t staring the brand in the face regularly. Mobile Aggregation products are a great way to kill these two birds with one stone. The Holiday Season is the perfect time to put your mobile communication to the test. People don’t have the time to run around and look for the best deals, so why not remind them that you can provide them with something awesome. Give them tips on how they can use your products as gifts. If you are open until late for last minute shopping – tell them! Send vouchers to your customers’ phones that they can use in your store or in that of a brand partner. Contact Integrat Mobile Aggregation Services today to subscribe to any of our mobile products and services and boost your business’ revenue this Festive...

Can mobile aggregation services enhance customer loyalty?

Mobile aggregation service providers can provide you with products and services that will help you build a successful relationship with your clientele. Create loyalty by communicating effectively and rewarding your customers accordingly. As any business owner knows, a satisfied customer is a loyal customer. If you can provide consumers with convenience as well as timely and speedy service, they will think twice is easy”: You wanted your money yesterday and your customer doesn’t want to go through any trouble to pay you. The answer?Mobile billing.Through the process of mobile billing, users can receive their bill on their phone and also pay you directly – via their phone. Another form of mobile billing even allows you to deduct the required cost from their cell phone bill – this is generally used by gambling sites. Can you think of a few more ways to use mobile aggregation services to enhance customer...

Why signing up with Integrat can better your business

Anne Morrow Lindbergh once said that good communication is as stimulating as black coffee, and just as hard to sleep after. Wouldn’t it be satisfying to hear that your clientele felt the same about the mobile aggregation – leave that in our hands so you can focus on running your business. Whether you want to impress your clientele, give your employees a little something different, or leave your competitors in the dust; we have a mobile based product that will suit your needs. Get the best out of your client and employee communication with the awesome mobile products and services from...

How can I find a SMS Gateway Service Provider?

Are you looking for a SMS Gateway service provider but aren’t how to go about it? Here a company that is suited to your specific needs. It is always a good idea to have a detailed discussion with your chosen provider. You should make a list of questions to ask – the FAQ section on their website is a good place to start. After assessing your needs and requirements, the provider could offer you a special deal or simply help you choose the package most relevant to your business. Don’t be afraid to do thorough research before you make a final decision. Get in touch with Integrat – your SMS Gateway Service Provider in South Africa. We are situated in Pretoria, but we operate internationally. Our consultants are standing by to take your call and we will be happy to explain everything to you regarding our products and...

Going Green with Mobile Billing

One of the best features of Mobile Billing is the fact that it is environmentally friendly. Going Green is important for our planet and many consider the corporate world to be the biggest culprit when it comes to wasting paper products. Thus, you won’t only provide a super convenient service to your clients through Mobile Billing, but also be doing your bit to help save the environment. Forget about the traditional paper trail. Technology (mobile and internet) have made as a service? Then get in contact with Integrat...

What is a SMS Gateway?

Have you ever wondered how you can send a text message from a Nokia to a Samsung, or from a phone that was manufactured years ago to one you just bought today? The answer: SMS Gateways. Without going into a technical explanation only a mobile developer would understand, we know that all phones aren’t created and programmed in exactly the same way. Smart phones for example were designed to breeze through internet activity, while some others aren’t even equipped with a camera to take photographs. Also, different manufactures use different protocols and language to create their handsets. So, how is this that these phones that seem completely different are able to communicate with each other? SMS Gateways make it all possible. These gateways, hosted by service providers like Integrat, serve as a conveyor and translator between phones. Say for example you own an Ericson and you subscribe to MTN, while your friend has a Blackberry connected through Vodacom. You proceed to type a text and add a photograph; then send it to your friend. In order for your friend communication between different phones would have been very problematic indeed and the option of texting, instead of calling, might not have been possible at...

What is a Wireless Application Service Provider?

A Wireless Application Service Provider, also known as a WASP, is a company that offers various mobile solutions to business owners. These solutions range from Mobile Billing to Mobile Integration and SMS Gateway Services. Integrat is one of a number of WASPs in South Africa. What makes us different is the fact that we have an international footprint, our call centre can operate in eleven languages, and we were one of the first to integrate with the un-subscription API as established by the compliance management body, WASPA. As a Wireless Application Service Provider, Integrat offers various mobile products and services to our clients. The whole idea behind our operations is to enable companies to connect with their customers easier. It doesn’t matter if you run a one-man show or have a company as gigantic as Google; you have several amazing mobile products and services at your disposal – all thanks to WASPs like Integrat. You can make your wireless communication: As simple as sending a text message Or as extensive as replacing half of your consultants with a state of the art Interactive Voice Response System (IVR) It might sound like a hollow cliché, but the options truly are endless. With the whole world embracing mobile technology, the age of the Wireless Application Service Provider has arrived. Thanks to these companies we can connect, share and trade with the push of a few buttons on our cell phones. Check out Integrat’s array of mobile products and services – you are sure to find one that is suited to your business needs. Simply give us a call and we will...

How can Integrat meet your mobile needs?

Are you looking for a mobile application host, a Bulk SMS provider or a state of the art Interactive Voice Response system? Whatever your wireless application needs, Integrat will be able to help you. Choose from our wide range of mobile products and services. We can provide you with: USSD and USSD Push: a real-time connection for two-way communication. dedicated account manager OPS support: our OPS team provides assistance with user acceptance testing before launching your new services, as well as account administration on our shrink wrap web products. Compliance management: Clients who sign up with Integrat are advised in terms of Compliance and we are available to review adverts and to test services Mobile consultation: we will help define mobile objectives and provide advisory services to maximize your business potential. Want to know more about Integrat and how we can meet your mobile needs? Then get in contact with us right away, we are standing by to take your...

How you can use USSD Push in your business

You get two types of USSD (Unstructured Supplementary Service Data) messages: Push and Pull. Pull messages are used more often for customer services than Pull, but the latter can be used to great effect within a business. So, what exactly is USSD Push? It is when you use Unstructured Supplementary Service Data...

Is USSD the new SMS?

Have you ever typed a code starting with an asterisk and ending with a hash on your mobile? Or have you ever received a flash message on your phone containing a pin you requested or promotional material? Then you have made use of USSD Push and Pull services. USSD is a communication protocol used to send text messages between a mobile phone and an application via a network. The network is called the Global System for Mobile Communications (GSM) network. It is similar to an SMS, however it provides session-based connections only – you can’t store or forward the message. USSD Push and Pull messaging are increasing in popularity and some people have asked the question whether USSD is the new SMS. But why is that? What makes Unstructured Supplementary Service Data a viable competitor in the world of business communication? USSD is real-time and instant. In fact, it can be anything up to seven times faster and much cheaper than SMS for two-way transactions. It is similar to speaking to someone, because it allows faster communication between users and network applications – messages are sent directly to the receiver allowing an instant response. An SMS can be compared to sending a letter. You have to wait for the message to be delivered and then wait some more for a reply – not the best method for attracting customers who are pressed for time. USSD could allow for more creativity on the side of the business owner. Because it supports menu-based applications, a business can offer a wider range and more complex services. It is flexible and cost effective...

The benefits of speech-enabled IVR systems

Speech-enabled IVR (Interactive Voice Response) systems can provide numerous benefits to a business that is serious about customer service. the keypad. Often callers are in a rush or they get distracted and push the wrong button, sometimes ending the call accidentally. Being able to talk to the system could go a long way in preventing redials. Interactive Voice Response systems that have a feature called voice print technology allow a system to recognize a specific customer’s voice. This gives a customer added security and privacy, especially when it comes to conducting financial transactions over the phone. Need an IVR system for your business? Get in touch with Integrat via phone or email right...

Do I need a mobile app or a mobile website? Part 2

To aid you with your decision between a mobile application and a mobile website, here is a list of seven differences between these mobile initiatives. Audience reach: the mobile website can be viewed by anyone with a mobile browser while an appropriate device is needed for the app. The site can be viewed by anyone and doesn’t require installation, but the app has to be downloaded and installed by the user. User experience: app latter as worth wasting money on when they can simply visit the site from their desktop. An application offering valuable and unique service – well, that is a horse of different colour. Availability: an application has to go through a submission process and the business has to find a suitable mobile application host. The site is available immediately. However, the app has the advantage over the site with regards to internet connectivity – the mobile application can be used offline. Updates and maintenance: a mobile site is easily updated and the changes can take effect immediately. It is not so simple with a mobile application and could entail resubmission, multiple development resources etc. Search engine optimization: this refers to how a user will find your mobile initiative. A mobile site can be found through a standard web search by using a search engine like Google or Yahoo. The application is typically found through an app store search or linked from a website. It would be a good idea to put some thought into promoting your mobile application. For your mobile application hosting needs, give Integrat a call and we will have your app up and...

Do I need a mobile app or a website? Part 1

Before you can think about a service like mobile application hosting, you first need to ask yourself if your business needs an app or rather a mobile website. How can you determine this? A mobile website is one that can be viewed from a user’s mobile phone. It differs from an ordinary website in the way that it is configured to fit on a small cell phone screen. It is basically a simplified version from a standard website that users access via a desktop computer. A mobile application is software that works on a specific version of the website. It adds value to their lives, thus making the search for (and use of) the app worthwhile. Lastly, keep the cost in mind. A mobile site will most likely be cheaper to develop and implement than an...

What comes first: the mobile app or the site?

Just like the chicken and the egg story, people often wonder if they should develop a mobile application first and then the mobile site, or vice versa? The answer lies in the needs of your clients. If you ask your clients how they access your company’s products or services, you will find a general trend – it is a journey that starts at one point and ends at another. This journey is influenced mainly by two things: trust and loyalty. Users will generally visit a company’s website from their desktop or computer first. If their interest is peaked or their mobile application to enthral their...

Are you making the most of your Location Based Services?

A business offering LBS (Location Based Services) have to keep their clients coming back for more. After all, the use of the service isn’t a one time thing. Clients need to re-use the service time and again to make the service profitable for the owner. With GPS technologies advancing in leaps and bounds, it makes it easier for from their competitors. Who would have thought that Location Based Services could get so innovative? Now ask yourself: are you getting the most out of your mobile applications? And if you don’t make use of LBS – don’t you think it is time to start? What are you waiting for – call Integrat today and get your geomarketing...

Location Based Services increasing in popularity

Mobile users might have initially eyed Location Based Services with a little distrust, but the use of the service has increased dramatically in only a short while. A recent survey done by the Pew Research Center’s Internet Project revealed a few interesting facts about how because they were worried about other people or companies being able to access that information. Location Based Services will most likely grow more popular in the coming years as technology advances and we are able to invent new and creative ways of using these types of...

The aims and objectives of Interactive Voice Response

Many companies successfully make use of IVR (Interactive Voice Response) systems to tend to their customer queries. You don’t have to own a gigantic company to implement such a system – even to hold for the first available consultant but need to leave a quick message. The system allows for interactive, two-way communication that will transpire to quicker handling of customer complaints and questions. It is very simple to use – a caller only needs to press a few buttons and she has an array of information available. When looking at the construction of an IVR system, a number of components are needed to make it work. Usually a computer, containing a telephony board/card and IVR software, is hooked to a company’s phone line. The software allows for pre-record greetings and menu options that a caller can select using his telephone keypad. If the Interactive Voice Response system has speech recognition capabilities, the software is a bit more complex because it has be sophisticated enough to understand names and long strings of numbers. If you want to know more about the wonderful use of IVR systems, drop us a mail or give us a call right now! Our expert consultants are standing by to take your...

How to run a profitable Bulk SMS campaign Part 2

If you are looking for a cost effective marketing method, for outbound Bulk SMS that cost the least in order to save on operating costs. “To do this, the right network, and the right service package must be selected, and using the provided prefix ensures the messages to be sent out using the least cost route. In an SMS Gateway, LCR can be set up, and the user can set all outbound messages to use the most cost-effective prefix.” With careful planning and wise decisions your Bulk SMS campaign can be effective and profitable for your business. Get in touch with Integrat and we can make it happen for your...

How to run a profitable Bulk SMS campaign Part 1

Bulk SMS campaigns usually go hand-in-hand with marketing – promoting a new product, driving sales, creating brand awareness. The bottom line is money. How can you drive a profitable text campaign to increase your revenue? Every business owner knows that in order to make money internet connection. Want to know what Integrat offers our clients in terms of Bulk SMS services? Give us a call – we are happy to...

MMS: more than just words

It is said a picture can speak a 1000 words. If that is the case, then MMS (Multimedia Messaging Services) is one of the most compact ways to construct a marketing message. Be as creative as you want to be. Depending on what you want to convey to your customers, you can rock their world with some truly unique stuff teetering on the edge of whacky, sophisticated or just plain amazing. Create promotional messages that will inspire customers to run to their nearest branch or have them follow through on a purchase online. MMS messages were created with fewer restrictions in mind. Forget about the character limitation of text messages – multimedia messages can pack a punch with pictures and sound. These messages are direct and personal and can MMS to get you point across. The concern have been raised that the read and response rate for SMS is better than that of MMS, but the solution lies in knowing your target market beforehand. Give your company’s mojo a boost with MMS services from Integrat – drop us a mail...