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Mobile aggregators: how is information collected?

Solutions proposed for information collection in non-mobile environments do not perform well when applied to mobile environments. How do mobile aggregators cope with data collection in this ever changing environment? Qi Han and Nalini Venkatasubramanian from the University of California-Irvine wrote a cons to...

Mobile billing and gambling: a good idea or not?

Mobile gambling along with games were some of the first entertainment based applications to see the light. Now thanks to mobile aggregation, you can pay for your gambling through data surpasses every other available payment option – especially credit cards, where the conversion rates can be as low as 7%. Simple usage makes direct billing conversion rates so high. This way, players don’t need to fill in any additional forms or leave additional personal data that can discourage them from completing the payment.” Mobile billing for gambling apps seems to have quite a few advantages. It is however advisable to still have more than one payment option available to your clientele so they have the ability to...

How to take advantage of mobile aggregation services

It is evident that the mobile phone isn’t going anywhere. As people’s demands for greater and better mobile experiences grow, so will the creativity and efficiency of mobile aggregation services. Take advantage of this growing trend and give your clientele more than your competitors can. With mobile aggregation services, you will be able to do the following successfully. Stay in touch with your clients: even if your clientele is interested in what is happening at your company, they aren’t going to break a sweat searching for your latest and greatest. You can keep them in the loop about company news or their latest monthly statement by sending timely text messages to their cellphones. Run and drive promotions: you can send messages to your clientele informing them of special offers and promotions. They in turn can spread the messages to their friends and family thereby creating awareness of your products and services. Advertise via an effective mobile channel: your company’s ultimate goal is to make money. By using mobile aggregation services, you can generate sales leads, drive traffic to your website or get more feet in your shop to increase your revenue. All for less than the cost of an advertisement on television or a glitzy outdoor billboard. Maintain competitive advantage: reach your clientele before your rivals do. If your competitors mainly advertise in mediums that require clients to stop everything they do to watch or listen, or if customers have to wait until they get home from work to absorb the info, you can be sure mobile aggregation services will give you a competitive edge. Create, build, or maintain a positive image: compose...

A deeper look at mobile billing

Did you know there are currently two forms of mobile billing? It is identified as “direct operator mobile billing” and “direct-to-bill” payments. While both are simply referred to as mobile billing, they actually work very differently. What is direct operator mobile billing? According to billingviews.com, direct operator billing was highlighted in September last year when Facebook announced it would work with Bango to enable its users to charge their Facebook purchases directly to their mobile bills. It is a virtual way of paying for digital goods and services that are often (but not always) related to the mobile device. Dr Windsor Holden observed the following in his white paper, Mobile Payments in the App Store Economy: Winning Strategies for Telcos: “For the operator, the storefront and the developer, Direct Carrier Billing is an increasingly attractive option. Storefronts and developers can monetise demographics which either do not possess credit cards or are unwilling to give out card details online; the operator can retain and enhance its role in the content value chain.” Direct operator mobile billing can be used to buy digital goods like a paid app to virtual currency in a Facebook-based game. What are direct-to-bill payments? The alternative to credit and debit cards, direct-to-mobile payments is used to purchase retail or hard goods. “The first phase of this would be, for example, paying for purchases from a web retailer like Amazon with a mobile direct-to-bill charge. But the next step happens in the real world, where people begin using mobile payment technology to utilize direct-to-bill charging as a form of payment in lieu of credit and especially debit...

How you can win with mobile aggregation services

Using mobile aggregation services to create your marketing strategy can open doors for your company that have otherwise been closed. In this article we will sneak a peek at how your business can truly win with mobile marketing. According to Tim Reis, leader of Google’s mobile and social solution team in America, mobile holistically impacts your business. “With mobile, we are no longer seeing consumers taking linear e-commerce paths that begin and end on the store through focused mobile sales pitches, special offers and rewards. Your ability to reach your clientele fast and effectively can make or break your business. There isn’t a faster way to do this than via mobile. And as this is a very new marketing playground, it is easy to come up with creative ways to enthral your clientele. At the moment, going mobile is already half the battle won. Just imagine what it would mean for your business if your strategy sets of an international trend! The mobile market is very hunger – grab this opportunity and exploit it to the fullest. Make use of Integrat mobile aggregation services and give your business the...

How supportive is your SMS Gateway service provider?

If you are paying good money for exemplary service/ products, you need to know that you will get your money’s worth.  And when the product and its use is largely unfamiliar territory, you really need to know that your SMS Gateway service provider has your back. Is there any way you can know this before you sign up with a service provider? Unfortunately there is no magic recipe for spotting a “bad” service provider. But, if you take a look at a few basic things, you will get an idea if the relationship will either be a rewarding or a disappointing one. 1. “Getting in contact with us is a breeze” Is it? Does the SMS Gateway provider have a (visible) range of contact options? The more ways you can get in contact with the service provider, the better. They should have a landline and /or cellphone numbers, an email address and physical address. These aren’t only good indicators that the company actually exists, but it also means you can get in contact with them in a way that suits you best. Always verify if the contact details are legitimate – it is easy to fake such details online. 2. “Put us to the test” The words that any client wants to hear! Not all SMS Gateway service providers will jump to the chance to provide test messages, but you can still do it yourself for very little money. Know what the product is capable of before you commit. Test whether you can successfully send and receive messages to and from your targets. 3. “We know what we are...

Bright future looms for mobile aggregation services

It is no secret – mobile communication is taking over the world. Even small children have cellphones these days, whether they actually use it or not. As the world is enthusiastically embracing wireless communication, the future for mobile aggregation services is looking bright. Analysts reckon that the developing world will see a big boom in smartphone sales. Canalys predicts that 837 million smartphones will be shipped globally this year, while for the developed world markets Zenith Optimedia forecasts that smartphone penetration in the world’s top 19 digital markets will double from 35.5% last year to an average of 71.7% by 2015. Mobile aggregation services can find fertile ground in the developing world markets. According to an article on Bango.com, there tends to be a high proportion of unbanked consumers, low credit card penetration and large numbers of prepaid consumers. “For such users, their operator connection may be their sole credit-based or pre-paid agreement.” In the develop world, wireless application service providers can focus on their growing relationships with existing customers. As people are becoming aware of the lengths said service providers go to in order to protect their mobile transactions, they will gain confidence in making use of mobile aggregation services. The bigger the demand, the better and more sophisticated these services will get. Users are also very likely to be won over by the sheer convenience and ease of use when it comes to mobile options as opposed to companies offering only traditional forms of billing. It is safe to say that mobile aggregation services have only one place to go, and that is forward into the future....

Payment options offered by SMS Gateway service providers

SMS gateway service providers all offer different payment plans and options, depending on the product or service you are interested in. In general, SMS messages and credits are purchased from a website, so naturally, most gateway providers support online credit card payment, PayPal, check payment, direct deposit, or a wire transfer. Cash payments will most likely not be accepted as electronic transfers are more secure and comes with a clear proof of payment. Most SMS gateway service providers offer a web-based account management system where you can manage your entire SMS campaign from one central location. The ease of use will differ and some will have features that others don’t. For instance, you can get features like IP locking, low credits/ SMS messages alerts, detailed reports, sub user management and SMS routing options. SMS routing options might have a direct effect on your payment options. The reason being: sometimes you may not want to allow your staff members to send SMS messages to destinations that cost too many credits. If your company sets up an SMS messaging system for staff members to contact clients in South Africa, you may want to disable the sending of SMS messages to other countries. Also, some networks are cheaper but not so reliable, while others are expensive but much more dependable. Keep in mind that the and reliability as the costs of SMS services and...

Are SMS gateway services providers protocol/interface specific?

SMS gateway services providers usually only support certain protocols and interfaces. This might place a limit on the what, how and where of their products and services. What protocols and interfaces do these service providers typically use? HTTP: This is very simple to use and the most commonly supported protocol for sending and receiving text messages. However, it is not very secure. When logging in to an online portal where you have to submit sensitive personal information like your bank account details, service providers will use HTTPS (HTTP + SSL encryption) to ensure your safety. HTTPS encrypts data so your information can’t be stolen online. XML over HTTP / HTTPS: A SMS gateway services provider will use XML over HTTP / HTTPS for sending bulk SMS messages because it enables the submission of a large amount of SMS messages in a single HTTP request. SMTP: For sending email to SMS / or SMS to email messages. FTP: One or more SMS messages are put in a text file and uploaded to the SMS gateway provider’s FTP server. Like XML over HTTP / HTTPS, FTP is a better choice than HTTP / HTTPS for sending bulk SMS messages since it enables the submission of a large amount of SMS messages in a single upload. SMPP: The SMPP protocol is – Standard operator GSM interface. If you are unsure if a SMS gateway services provider has the means to develop and support your intended product, you can ask for more information on the protocols and interfaces they...

Make mobile aggregation services work for you

When is the last time you were excited about interacting with your clients? If client communication conjures up pictures of blood, sweat and tears, you will be relieved to know that mobile aggregation services can turn your marketing strategies completely around – without breaking your back or your bank. Send your clientele informative, educational and promotional material via wireless applications. They can receive these messages directly on their phone (e.g. a SMS or MMS) or you can they can follow a link from their phone to a website or online portal where they can subscribe to your products or services. Your marketing strategy will determine what you use and when / how you implement everything. Mobile aggregation services are managed by qualified and competent service providers, so it is not like you have to work out an elaborate plan on how to get things done. This also makes mobile marketing a better choice than email marketing as you can leave everything to the professionals and don’t need to struggle with unnecessary hassles like email servers and the likes. Stay in touch with your clients and maintain competitive advantage. Your text message can reach your clientele before they see the advertisement of your competitor in a newspaper. And because your messages are text based, it is easy for your customer to forward it to their friends and family and spread the word. Mobile aggregation services can also boost your company’s reputation and increase your “visibility”. Clients are reminded more often of your existence, so when they are in need of the kind of services or products you offer; your company...

Do SMS Gateway services providers have hidden costs?

When signing up for any kind of service, you always need to have a clear the water” first and determine the effectiveness of an SMS campaign amongst your clientele, it will be in your best interest to choose a service provider that doesn’t have minimum purchase requirements. This way you can experiment and add or subtract from your SMS campaign. Another important question concerns time limits. Do you have to use your SMS purchase within a specific timeframe, or does it roll over to the next month? If your credit expires quicker than you can use it, you might want to look at a SMS gateway services provider with more leeway when it comes to message expiration. Protect your interest. Ask for all costs pertaining to SMS gateway services to be explained in detail before you accept a contract from a...

Why the fuss about mobile aggregation services?

It is believed that mobile traffic will exceed web traffic within two to three years. With the focus of corporate communication shifting more and more towards wireless products, there is a need in the market for decent mobile aggregation services. If you think all the fuss is unnecessary or that this is just a passing craze – think again. Akshay Kothari and Ankit Gupta, the cofounders of tablet times per day • 4 out of 5 minutes on a smartphone are spent on mobile applications. • Users spend more time on Facebook & Twitter through their phone than they do on their desktops Ken Doctor, news industry analyst, describes the mobile aggregation services craze like this: “Mobile is the greenest field around. We – news consumers –are flocking there. The speed of our migration is breath-taking. Tablet usage, as early adopters are joined by legions of others, keeps growing, and smartphones (which just officially passed dumb phones) are markedly increasing news audience consumption worldwide.” Contact Integrat for your mobile aggregation service...

Mobile billing: a green way of communicating

Mobile billing with Integrat isn’t only cost effective, but also environmentally friendly. So, whether it is green bucks you are after or you simply love our green South African trees – mobile communication is the green way to go. Companies spend thousands each year on paper products – envelopes, invoices, bills etc. It is a huge waste of money as customers generally read these documents once or twice and then throw it away. Snail mail has also long since been an ineffective way of communicating with your clientele as you have no way of knowing if they actually received their documents. Mobile billing allows you to send mobile statements to your clientele. It is very convenient for them and unbelievably cost effective for you. Mobile billing benefits Reach: no matter where your clientele lives, as long as they have access to a phone or the internet they can receive their monthly statement. Control: it also allows you to have more control over how and when your customers receive your communication. Rule out the “lost in the mail” excuse. These messages can be tracked and you can confirm if a customer did indeed receive the message or not. Accessibility: people always carry their mobile phones with them. Mobile billing saves them the time and money to track their monthly statements down. Also should they move and forget to update their physical address – no problem. People generally try to keep their cell phone numbers the same, so you will be able to reach them even if they relocate. Timely: your clientele can receive their monthly statements on time. Many people...

What to know when looking for SMS gateway services

There are a lot of mobile aggregation service providers who offer SMS gateway services. If you don’t know much about the newest trends in mobile communication, it can be a daunting task to find one that suits your needs. What should you know before you start looking? First of all it is important to know what or who it is you are looking for. These service providers use different terms to describe themselves, but in general they deliver the same kind of product or service. You can search for terms like: “mobile aggregation service provider” or “wireless application service provider/ WASP” or “mobile integration services”. If you have a look on Integrat’s website for instance, you will see the mentioned terms are used to describe who the company is and what they do. Use this as a point have. A willingness to share educational information online is a sure sign of trustworthiness and transparency. Remember, just as SMS gateway service providers differ in products and services, so will their costs. What can you afford? Look at your company’s budget and decide how much you have available to spend. Get in touch with different service providers and ask for their rates and if they have special offers. It is a good idea to get at least five quotes, or if possible, ten. Some mobile aggregators might want to determine your needs first before they give you a quote and will invite you for a consultation. Make use of the opportunity and get to know them and the products they offer. Prepare a list of questions to ask them beforehand and...

What is mobile billing?

One of the services that Integrat provides is mobile cost of the SMS message received. Reverse-billed SMS messages are only sent if specifically requested by the phone user. A daily weather alert is an example of a service where regular reverse-billed messages are received because the user requested the service. What if the user doesn’t want the service anymore? Providers are required by law or regulation to provide a means of opting out of a service once it has been commenced. Most typically, this is achieved by sending a stop message (most typically, simply STOP or NO) to the same number as the service itself. MO billing (Mobile Originate) is a form of mobile billing that allows you to bill the user on the originating transaction at higher than standard rate tariffs. The value of a mobile originate premium transaction is determined by the value of the access number. Typical application for this product is for once-off on-demand request for content/services like poems, ringtones, images, information (weather, stocks, bonds), or SMS competitions or SMS Chat services. WAP billing is a mechanism for consumers to buy content from Wireless Application Protocol sites that is charged directly to their mobile phone bill. It is an alternative payment mechanism to debit or credit cards. Using WAP billing, consumers can buy mobile content without registering for a service or entering a username or password. The user clicks on a link and agrees to make a purchase, after which they can download content. This includes downloading mobile entertainment content like ringtones, mobile games and wallpapers. Integrat can handle all your mobile billing needs and...

The benefits of signing up with Integrat

Integrat is at the forefront of wireless communication. By signing up with us, it comes to mobile aggregation, sms gateway services, and communication, your clientèle wants to hear and see stuff now and it needs to happen fast and painlessly. What better way to engage with your clients than via their mobile phones. People always have their mobile phones at hand whereas computers and laptops often get left behind. And for those of us who only have internet access at home, it sucks to wait for the working day to pass so you can go home, start the dial up on your computer and check your bank balance or play online games. Anything you can do to enrich the lives of your clientele will make them prefer you over your competitors. A customer will be rather opt for the store that can send them their account balance via an SMS than the one who can only put it on paper and mail it to their post box. Your business needs to keep up with the fast paced technological advances in wireless communication or get left behind. Grow your business with Integrat! Get in contact with us now and we will introduce you to the benefits of our products and...

Integrat’s amazing products

Put your company ahead of the competition with Integrat’s amazing products. We do mobile aggregation like it’s no one’s business. We can give you ways to communicate with your customers that will have them nodding their heads in approval and voicing their appreciation. You need to talk to your target market. You want to do it fast and flawlessly while achieving your communication goals every time. You want to have happy and satisfied customers without having to move heaven and earth to do it. Integrat’s products include USSD, MMS, Bulk SMS, IVR, LBS and mobile billing. How can you use our products to your advantage? First of all, there are a lot of uses for these products – it will depend on what your marketing strategy is and what type of message you want to convey to your clientele. You can come up with you own creative ideas for us to implement, or you can follow in the footsteps of the mobile communication trendsetters. The whole aim of our products is to allow you to deliver marketing and promotional material to your customers, or let you generate revenue by providing premium rated content that a subscriber is willing to pay for. For instance, you can have customers pay you to get the following on their phones: Ringtones Wallpapers Horoscopes Games Jokes The weather News and traffic updates Locating the nearest point of interest like a hospital or restaurant Or you can supply services like: Airtime top-up Banking Lead generation services Polling and research based services SMS competitions Pop-up messages Online statements Invoices Pay slips Medical notifications Tracking a loved...

What support can I expect from Integrat?

Does the mobile jargon and intricate processes at Integrat sound a little scary? No need to worry, we will never leave you high and dry or tell you to go figure things out for yourself. We are with you every little step of the way. Even if you want us to explain things in pictures, we have our crayons ready! Sometimes people browse through a website and they think: “wow, I really need these products and services. But I have no idea what these people are talking about!” Don’t the night or day. Give Integrat a shout and we will help you...

How can I get in touch with Integrat?

Integrat offers mobile products, services and support to help place your business on the map. No matter the size of your company, access to your transactions & revenue stats, login in with your account details on our website. Call centre support We operate a fully equipped call centre in eleven languages with state of the art call centre ticketing, recording, call management, VOIP routing, tracking and transaction log access and call reporting capabilities. The call centre staff provide basic device support e.g. instructions on WAP enablement and device compatibility. The more prominent function though is to facilitate unsubscribe requests, comparing this with refund indicators and processing refunds when warranted. During office hours, this is the number to call: +27 (0) 11 062 1400 In case of an emergency, dial +27 (0) 82 511 7837 For unsubscription queries our contact details are as follows: Telephone: +27 (0) 11 062 1402 or E-mail: support@integrat.co.za Get in touch with Integrat now for all your mobile aggregation...

About Integrat Mobile Aggregation Services

Have you ever heard about Integrat Mobile Aggregation Services in Africa? If you the words “WASPS” and “mobile integration” tickle your fancy, you might want to take note of this company. Based in South Africa, we are leaving a trail of satisfied customers all over Africa. Our support call centre can even help you in eleven languages, so whether your clients are national or international, we can converse with them. 24 hour technical support is also no problem as we are available 7 days a week the whole year long. You will have a unique access number to make basic device support a breeze. With fully automated workflow systems, our OPS support is able to respond to most configuration requests within a one hour during business hours. Integrat offers a range of services Integrat has a range of awesome services and products to help your businesses stay ahead in the mobile world. We will do all the hard work for you and worry about all the technical mumbo jumbo so you don’t have to. You will get a dedicated account manager to assist you with your day to day requirements. No need to get transferred from one person to another to try and figure out what is going on. An online account management interface provides you with real time information such as invoicing and revenue claims and statistics, tracking and transaction logs. USSD, MMS, Bulk SMS, Mobile billing, IVR, and LBS products Keep in contact with your clients through our USSD, MMS, Bulk SMS, Mobile billing, IVR and LBS products. These products are all affordable and up to par...

Products from Integrat Mobile Aggregation Services

Integrat offers various mobile integrated products to suit your company’s needs. Keep your clients informed and entertained with our MMS, SMS, USSD, mobile billing, IVR and LBS packages. If you are scratching your head about some of the abbreviations, don’t worry. We will take you on a virtual tour through our company and back to help you better understand what we (and our products) are all about. USSD: this stands for Unstructured Supplementary aren’t as “up to date” or “fancy” as others and might not display your message correctly – that is where we will save the day. Mobile billing: bill your users for any service on SMS, MMS, USSD, LBS, WEB, WAP and many more. Integrat supports a range of Premium Billing services including MT Billing, MO Billing, WAP and WEB Billing – all at competitive prices. IVR: when you dial a number and a recorded voice answers on the other end and asks you to press “one” for reception and “two” for accounts – that is Interactive Voice Response (IVR). It is a must have for any company with a call centre, but can also be used for the selling of content, previewing content, information services and many more. LBS: Location Based Service lets you accurately track a cell phone in a mobile network so you know where the mobile device in question is. Bulk SMS: we didn’t forget about the good ol’ Short Message Service. (Okay we won’t put a SMS in the same category as a telegram just yet.) Integrat provides easy to use tools and all the controls to send and receive messages from...

The services provided by Integrat

What services can Integrat provide? We have wonderful personnel that can cater to your every mobile need, whether you want assistance to develop your strategies or a friendly consultant to explain the ins and outs of our products. This is what we can do for you. Mobile aggregation: Although we are based in South Africa, we can assist you in your day to day requirements such as revenue statistics, tracking and transaction logs, invoicing and revenue claims as well as any general information you need. At Integrat our services are top notch and you will get more than you bargained for at reasonable...

Who is Integrat Mobile Aggregation Services?

Integrat is an international Wireless Application Service Provider (WASP) Aggregator that operates in the Value Added Services sector of the Mobile Telecommunications Industry in Africa and South Africa. The core operation is based in South Africa with an extended footprint into the African continent as well as several other countries. We deliver state of the art mobile integration and billing services. We specialise in providing a gateway platform that aggregates WASP’s. Integrat is an enabler & aggregator of all your Mobile Telecommunications Value Added Services (VAS) integration needs. In short, we provide a mobile messaging and billing gateway platform that aggregates WASP’s. Our model allows you to focus on building your kick-ass business while we turn the complex gears of the mobile operator integration in the background. Our gateway supports a range of connectivity technologies through its Application Programming Interfaces (API). These include: HTTP (XML) – Suited for web applications such as PHP / ASP / JSP / Coldfusion / Perl etc. TCP/IP – Suited for applications such as C++, Java, VB, .Net etc. SMPP – Standard operator GSM interface Integrat offers connectivity to clients via the following bearers: Bulk SMS Web SMS SMS Premium Billing (MT billing / MO billing / well as a vegetable garden has been established up to date. Last but not least, Integrat is a member of WASPA the South African industry association and also serves on various committees within this forum. In certain countries where compliance management is immature, we have been leading with setting standards for compliance. It is a subject that we take very seriously in ensuring that our customers engage...
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