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AI is revolutionising digital marketing by enabling businesses to optimise campaigns, engage customers more effectively, and scale operations more efficiently. AI transforms how businesses grow online, from improving SEO to maximising Google Ads performance and developing intelligent marketing strategies. As an AI Marketing Agency, we specialise in AI-powered SEO, AI Google Ads Management, and AI […]
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SEO is one of the best investments you can make for your business, but like any investment, the quality of what you put in determines the results you get. Many companies, especially those just starting, are tempted by cheap SEO services that promise fast rankings at a fraction of the cost of premium agencies. It […]
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Building trust with both users and search engines is a top priority. Whether you’re an entrepreneur scaling your brand or an established business seeking better online visibility, understanding E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is essential. For businesses partnering with an SEO agency, mastering E-E-A-T can mean blending into the background or standing out as […]
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We live and breathe our “why” every day. Our core beliefs and identity drive us and make us stand out. As we continue to grow, we’re looking for a passionate Digital Account Manager to join our team. Interested? Check out the full details on our Careers page! Digital Account Manager (Hybrid) The individual will be […]
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The way people search for and purchase products online has changed dramatically in recent years. Voice search, powered by virtual assistants like Alexa, Google Assistant, and Siri, has become a critical channel for ecommerce growth. With nearly half of all online searches now voice-activated, it’s no longer a futuristic concept. It’s the present reality of […]
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With search engine optimisation, staying ahead requires more than keywords and backlinks. Enter Entity SEO. This is a game-changing approach that leverages semantic search to help your content rank and dominate. If you’re an SEO agency or a business owner seeking smarter ways to attract organic traffic, understanding Entity SEO is crucial for your strategy. […]
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Marketing today is all about reaching the right audience at the right time, and AI is making it easier and faster to get there. As businesses embrace technology, working with an AI marketing agency has become a smart way to achieve goals. These agencies use artificial intelligence to make smarter decisions, helping businesses grow in […]
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Every business understands the critical role leads play in driving growth, but not all have mastered the art of turning those leads into a sustainable return on investment (ROI). Partnering with a lead generation agency can unlock access to cutting-edge strategies, tools, and insights that maximise your efforts and turn potential prospects into loyal customers. […]
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Working with a lead generation agency can help you tackle one of the most critical challenges businesses face: generating high-quality leads. The right strategies attract more potential customers and ensure they’re ready to convert. Whether you’re a start-up or an established company, mastering lead generation is essential for sustainable growth. Here are six proven strategies […]
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Choosing between hiring an SEO agency or keeping SEO efforts in-house is one of the biggest decisions businesses face when it comes to boosting their online visibility. With search engine optimisation playing such a critical role in driving traffic and generating leads, understanding which option suits your business best is key. In this post, we’ll […]
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Mobile marketing really is coming into its own – and what a relief for our currently underperforming economy. Not only is mobile powering the beleaguered retail sector but now we hear that experts predict the upcoming US Black Friday weekend is set to be the biggest ever. And they attribute the expected weekend sales records […]
The post Mobile set to power this Black Friday appeared first on InTarget Mobile Advertising.
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As we steam ever faster towards 2018, it seems there have never before been so many tools, technologies and platforms competing for our ad spend. Many of the CMOs that have today risen to their top of their profession can no doubt remember a time early on in their careers when it seemed like the […]
The post Forget the clutter, content continues as king in 2018 appeared first on InTarget Mobile Advertising.
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Traditional media has always placed a premium on storytelling. From the early days of purely being a sales-focused discipline, advertising emerged as something of a commercial art devoted to telling the story of a client’s brand. And then along came digital, and later still, mobile. Mobile marketing has had a profound effect on advertising as […]
The post MOBILE TELLS TODAY’S BRAND STORIES appeared first on InTarget Mobile Advertising.
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Mobile’s awesome potential continues to inspire. First, we had the news a year or two back that there are now more people accessing the worldwide web via mobile than via desktop devices. Today, the latest mobile news is that Pizza Hut is pairing extra cheese with emojis in a customer giveaway campaign! Jokes aside, that […]
The post More seamless collaboration between real and virtual worlds in 2018 appeared first on InTarget Mobile Advertising.
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With about 60 days left of 2017 many mobile marketers, agencies, clients and brands are surely wondering what’s in store for the coming year. In a nutshell, we expect it to be more of the same – but better! The science and art of mobile marketing will continue to make progress as specialist mobile practitioners […]
The post TWO CRUCIAL TIPS FOR MOBILE VIDEO IN 2018 appeared first on InTarget Mobile Advertising.
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With the remnants of Halloween still lurking around neighborhoods across the length and breadth of the country, it’s tempting to come up with a few scary facts about mobile marketing in today’s blog. This is not to say mobile is scary. What’s really scary is the fact that even though you are highly-likely to be […]
The post Mobile is central to your future business appeared first on InTarget Mobile Advertising.
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NIMBLE SMEs CAN USE MOBILE TO OWN A SLICE OF THE ACTION The recent mini-budget presented by our incumbent Finance Minister seems to have gone down like a lead balloon. The Minister has, somewhat unfairly, been criticized for a budget speech that was heavy on dire predictions around national debt, for example, and light on […]
The post NIMBLE SME’S appeared first on InTarget Mobile Advertising.
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Five Things That Matter in Mobile We hope that readers have found this blog as interesting as we have found writing it. Many unexpected pearls of wisdom have found their way onto these pages in the course of researching the required content. We thought it might be useful to readers if we recapped what […]
The post Five Things That Matter in Mobile appeared first on InTarget Mobile Advertising.
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Brevity works best, make it fun and other mobile marketing lessons As we close in on the tail end of another action-packed year, it’s clear that businesses have faced many challenges trying to break through the clutter and connect with current and potential customers during 2017. The economy’s somewhat subdued, that’s for sure, and it’s […]
The post Brevity works best appeared first on InTarget Mobile Advertising.
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Whosay has hedged it bets on influencer marketing as the way to crack the mobile code. According to their 2017 Influence Marketing Insights report, the company found that influence marketing performs better than other forms of media and advertising, achieving three times better video view-through rates on Facebook. “There is a physical change of behavior… around carrying smartphones […]
The post Dissecting mobile marketing: what works on the small screen? appeared first on InTarget Mobile Advertising.
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