Call Back Text (CBT)/Please Call Me (PCM)
- Text based SMS channel
- 40-100 characters for Advertising Text
- Interactive Call to Action can be included
- Language dependent on the territory
- Cost and On-net/Off-net dependent on the Opco in territory
How it works
- Initiate PCM: dial *USSD String*number#
- USSD String dependent on Opco in territory
- Recipient receives SMS: “Please Call Me… (senders’ No.)”
- The Advertisement will then follow the “Please Call Me” message
- The message will remain in the Message Box of the recipients of subscriber until he/she deletes the message
What can it do?
- Deliver brand messaging
- Deliver promotional messaging
- Click to call
- Click to call back
- Click to visit a mobisite
- Click to SMS a shortcode
- Click to open a USSD menu
- Suggest consumers visit a store or event