Part 1: Mobile Advertising: from visitors to customers

Part 1: Mobile Advertising: from visitors to customers

Convincing people who see your Mobile Advertising to do anything more than simply glance at your ad, is no easy task. What can you do to turn visitors into customers? Have a mobile friendly website This one isn’t rocket science. If you have ever tried to view a website from your tablet or smartphone that hasn’t been optimized for mobile, you know exactly how frustrating it can be. After a while you simply give up trying to click, scroll and zoom like a person possessed. Your customers expect a smooth, easy-to-use and professional experience when they visit your mobile website. Make sure that you don’t disappoint, or visitors will drop off within seconds after clicking on your site. Keep your content short but sweet Mobile Advertising should always have a call-to-action and all the info your visitors need to make an informed decision about your products and services. Think this one through carefully – you need to walk that “just enough” line with your copy and images. Mobile users are fickle and they often lose interest quickly if they have to browse and search through content. Don’t forget to include your company’s contact details on there as well – some people might prefer to make a quick phone call rather than to submit a contact form. Invest in Mobile Banner ads Mobile banner ads can be real attention grabbers. Not having at least one will certainly put you at a disadvantage with your competitors. Again, make sure your ad contains a strong call-to-action telling the user exactly what you want them to do or what will happen if they...
Mobile advertising is here to stay

Mobile advertising is here to stay

With new apps and features being launched on mobile devices every day and millions of people are reachable directly in their pockets, it’s no wonder than mobile advertising is becoming a major part in marketing. Marketing over mobile devices is increasing year on year and it doesn’t look like it will be stopping any time soon. The market is open and there are many opportunities you can grab by implementing a mobile advertising strategy. To give a simple example; Peter is running a hardware business in Johannesburg and was looking for ways on how he could expand his business. Yes he could have joined a variety of networking groups for new ideas within the Johannesburg region, but he did it differently. He wanted to find a method of delivering hardware anywhere in Johannesburg that is cost effective and that will help him expand his business. Peter began studying marketing trends and he noticed a lot of ads on his smartphone while doing research. He then realised that he should maybe try to advertise via mobile so he started with a campaign and began running it through various mobile advertising networks. Peter had forgotten his son’s birthday and when his wife texted him a remind of the birthday, he started to stress, when all of a sudden his ad pops up. He immediately ordered and before he arrived home, a new toolbox that his son wanted had arrived. This is smart and this is how it works. Solving everyday problems with the ease of a mobile device. Mobile advertising is full of opportunities Even though the example above might be a bit dramatic, just...
Mobile advertising in 2015

Mobile advertising in 2015

Mobile devices are getting more popular by the day and each one that is launched has more advanced features than the previous version. This makes these devices useful in our daily lives. On a daily basis you will find me browsing the internet, reading various product reviews, catching up on the latest news items, playing a game or two and engaging in my social circles through my smartphone. Smartphones are so much more than just a device you can use to call someone. It’s an always on always connected device and a gateway to the online universe. The growth and trend of smartphones is staggering and there’s no sign of it stopping anytime soon. This is causing many brands to morph their current marketing campaigns to be mobile, ready to support their business goals. Still a bit skeptical if you should start with a mobile advertising strategy? Read a couple of facts below on why this medium shouldn’t be ignored. What is mobile advertising? One mobile advertising method widely used is text messaging, where you can basically advertise your services, products, vouchers, etc. by the means of a text message. There are various ways you can build your text messaging database; it’s similar to email marketing where you can run campaigns, where your target audience needs to submit their mobile numbers to get updates, win something or to subscribe to the database. Once they are subscribed, they will receive a message asking them to confirm their subscription by replying to the text message – this is known as a double opt in. Once they have confirmed their subscription, they are...

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