How to take advantage of mobile aggregation services

by | Jul 11, 2013 |

It is evident that the mobile phone isn’t going anywhere. As people’s demands for greater and better mobile experiences grow, so will the creativity and efficiency of mobile aggregation services. Take advantage of this growing trend and give your clientele more than your competitors can. With mobile aggregation services, you will be able to do the following successfully. Stay in touch with your clients: even if your clientele is interested in what is happening at your company, they aren’t going to break a sweat searching for your latest and greatest. You can keep them in the loop about company news or their latest monthly statement by sending timely text messages to their cellphones. Run and drive promotions: you can send messages to your clientele informing them of special offers and promotions. They in turn can spread the messages to their friends and family thereby creating awareness of your products and services. Advertise via an effective mobile channel: your company’s ultimate goal is to make money. By using mobile aggregation services, you can generate sales leads, drive traffic to your website or get more feet in your shop to increase your revenue. All for less than the cost of an advertisement on television or a glitzy outdoor billboard. Maintain competitive advantage: reach your clientele before your rivals do. If your competitors mainly advertise in mediums that require clients to stop everything they do to watch or listen, or if customers have to wait until they get home from work to absorb the info, you can be sure mobile aggregation services will give you a competitive edge. Create, build, or maintain a positive image: compose...

A deeper look at mobile billing

by | Jul 10, 2013 |

Did you know there are currently two forms of mobile billing? It is identified as “direct operator mobile billing” and “direct-to-bill” payments. While both are simply referred to as mobile billing, they actually work very differently. What is direct operator mobile billing? According to billingviews.com, direct operator billing was highlighted in September last year when Facebook announced it would work with Bango to enable its users to charge their Facebook purchases directly to their mobile bills. It is a virtual way of paying for digital goods and services that are often (but not always) related to the mobile device. Dr Windsor Holden observed the following in his white paper, Mobile Payments in the App Store Economy: Winning Strategies for Telcos: “For the operator, the storefront and the developer, Direct Carrier Billing is an increasingly attractive option. Storefronts and developers can monetise demographics which either do not possess credit cards or are unwilling to give out card details online; the operator can retain and enhance its role in the content value chain.” Direct operator mobile billing can be used to buy digital goods like a paid app to virtual currency in a Facebook-based game. What are direct-to-bill payments? The alternative to credit and debit cards, direct-to-mobile payments is used to purchase retail or hard goods. “The first phase of this would be, for example, paying for purchases from a web retailer like Amazon with a mobile direct-to-bill charge. But the next step happens in the real world, where people begin using mobile payment technology to utilize direct-to-bill charging as a form of payment in lieu of credit and especially debit...

How you can win with mobile aggregation services

by | Jul 8, 2013 |

Using mobile aggregation services to create your marketing strategy can open doors for your company that have otherwise been closed. In this article we will sneak a peek at how your business can truly win with mobile marketing. According to Tim Reis, leader of Google’s mobile and social solution team in America, mobile holistically impacts your business. “With mobile, we are no longer seeing consumers taking linear e-commerce paths that begin and end on the store through focused mobile sales pitches, special offers and rewards. Your ability to reach your clientele fast and effectively can make or break your business. There isn’t a faster way to do this than via mobile. And as this is a very new marketing playground, it is easy to come up with creative ways to enthral your clientele. At the moment, going mobile is already half the battle won. Just imagine what it would mean for your business if your strategy sets of an international trend! The mobile market is very hunger – grab this opportunity and exploit it to the fullest. Make use of Integrat mobile aggregation services and give your business the...

How supportive is your SMS Gateway service provider?

by | Jul 5, 2013 |

If you are paying good money for exemplary service/ products, you need to know that you will get your money’s worth.  And when the product and its use is largely unfamiliar territory, you really need to know that your SMS Gateway service provider has your back. Is there any way you can know this before you sign up with a service provider? Unfortunately there is no magic recipe for spotting a “bad” service provider. But, if you take a look at a few basic things, you will get an idea if the relationship will either be a rewarding or a disappointing one. 1. “Getting in contact with us is a breeze” Is it? Does the SMS Gateway provider have a (visible) range of contact options? The more ways you can get in contact with the service provider, the better. They should have a landline and /or cellphone numbers, an email address and physical address. These aren’t only good indicators that the company actually exists, but it also means you can get in contact with them in a way that suits you best. Always verify if the contact details are legitimate – it is easy to fake such details online. 2. “Put us to the test” The words that any client wants to hear! Not all SMS Gateway service providers will jump to the chance to provide test messages, but you can still do it yourself for very little money. Know what the product is capable of before you commit. Test whether you can successfully send and receive messages to and from your targets. 3. “We know what we are...

Bright future looms for mobile aggregation services

by | Jul 5, 2013 |

It is no secret – mobile communication is taking over the world. Even small children have cellphones these days, whether they actually use it or not. As the world is enthusiastically embracing wireless communication, the future for mobile aggregation services is looking bright. Analysts reckon that the developing world will see a big boom in smartphone sales. Canalys predicts that 837 million smartphones will be shipped globally this year, while for the developed world markets Zenith Optimedia forecasts that smartphone penetration in the world’s top 19 digital markets will double from 35.5% last year to an average of 71.7% by 2015. Mobile aggregation services can find fertile ground in the developing world markets. According to an article on Bango.com, there tends to be a high proportion of unbanked consumers, low credit card penetration and large numbers of prepaid consumers. “For such users, their operator connection may be their sole credit-based or pre-paid agreement.” In the develop world, wireless application service providers can focus on their growing relationships with existing customers. As people are becoming aware of the lengths said service providers go to in order to protect their mobile transactions, they will gain confidence in making use of mobile aggregation services. The bigger the demand, the better and more sophisticated these services will get. Users are also very likely to be won over by the sheer convenience and ease of use when it comes to mobile options as opposed to companies offering only traditional forms of billing. It is safe to say that mobile aggregation services have only one place to go, and that is forward into the future....